IDEAS home Printed from https://ideas.repec.org/a/cub/journm/v13y2018i4p21-28.html
   My bibliography  Save this article

Specifics of online behavior of Generation Z

Author

Listed:
  • Petronela Klačanská

    (Comenius University in Bratislava, Bratislava, Slovak Republic)

  • Lucia Kohnová

    (Comenius University in Bratislava, Bratislava, Slovak Republic)

Abstract

In the case of technological change, it is necessary not only to explore the development of the technological environment but also to explore and analyze changes of the technology usage and the possibilities brought by the technologies. Technological changes affect the behavior of the people. On the other hand, every generation of users have different approach to the use of technologies. Both individuals and generations are increasingly influenced by the internet, individual tools and applications that affect people’s social relationships and behavior. The concept of generations is based on the definition of a group of people who have the same characteristics of behavior, and we can describe them for a certain period in which they were born (Kupperschmidt 2000). Recently, Generation Z has become to the forefront of exploring intergenerational differences. Several surveys and presented research articles highlight the specifics and differences of Generation Z and emphasize the need for customized access to representatives of this generation. This paper presents partial results and findings of existing research articles on this topic and will be followed with own research in further papers.

Suggested Citation

  • Petronela Klačanská & Lucia Kohnová, 2018. "Specifics of online behavior of Generation Z," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 13(4), pages 21-28.
    • Handle: RePEc:cub:journm:v:13:y:2018:i:4:p:21-28
    as

    Download full text from publisher

    File URL: https://msijournal.com/specifika-online-spravania-sa-generacie-z/
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Generation Z; shopping behavior; trends on social networks; usage of social platforms;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cub:journm:v:13:y:2018:i:4:p:21-28. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Frantisek Olsavsky (email available below). General contact details of provider: https://edirc.repec.org/data/fmkomsk.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.