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The Role of Information Search in the Development of "Karada Meguri Cha™" (Body Circulation Tea Based on Traditional Chinese Medicine)

In: Creative Marketing For New Product And New Business Development

Author

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  • Hideto Maeda

Abstract

The following sections are included:The Beverage Business TodayThe beverage selling space is very crowdedThe philosophy of new product developmentInvestigating the MarketplaceLeft-brain analysis and right-brain analysisSituational understanding and hypothesis constructionInterviewing expertsRedefining the value of healthCompilation of keywordsOriental Way of ThinkingChina, a country that manages health through teaConsumer awareness of traditional Chinese medicineChanging the way of thinking from a Western one to an Oriental oneSorting Out Development RequirementsWho should be offered detoxification by Chinese medicine?Innovation committeeTowards Commercialization Development of the Formula, Name, and PackagingRethinking formula developmentCollaboration with NihondoA formula that restores the circulation of qi (vigor), blood, and waterNamingPackagingObserving fads by becoming a consumerCollaboration with Sony Digital DesignFinal bundle researchInformation Transmission of "Karada Meguri Cha™"Basic strategyFusion between mass marketing and buzz marketingConclusionAcknowledgments

Suggested Citation

  • Hideto Maeda, 2008. "The Role of Information Search in the Development of "Karada Meguri Cha™" (Body Circulation Tea Based on Traditional Chinese Medicine)," World Scientific Book Chapters, in: Akira Ishikawa & Atsushi Tsujimoto (ed.), Creative Marketing For New Product And New Business Development, chapter 6, pages 155-196, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789812772190_0006
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    More about this item

    Keywords

    New Product Development; New Business Development; Creative Marketing; Information Exploration; Information Retrieval; Information Search; Development Information;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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