Showing a tree to sell the forest: The impact of attribute- and alternative-based information presentation on consumers’ choices
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References listed on IDEAS
- Herbert A. Simon, 1955. "A Behavioral Model of Rational Choice," The Quarterly Journal of Economics, Oxford University Press, vol. 69(1), pages 99-118.
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- Leiser, David & Azar, Ofer H. & Hadar, Liat, 2008. "Psychological construal of economic behavior," Journal of Economic Psychology, Elsevier, vol. 29(5), pages 762-776, November.
- Susan Jung Grant & Alice M. Tybout, 2008. "The Effect of Temporal Frame on Information Considered in New Product Evaluation: The Role of Uncertainty," Journal of Consumer Research, Oxford University Press, vol. 34(6), pages 897-913, February.
- Yeung-Jo Kim & Jongwon Park & Robert S. Wyer Jr., 2009. "Effects of Temporal Distance and Memory on Consumer Judgments," Journal of Consumer Research, Oxford University Press, vol. 36(4), pages 634-645, December.
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- Scheibehenne, Benjamin & von Helversen, Bettina & Rieskamp, Jörg, 2015. "Different strategies for evaluating consumer products: Attribute- and exemplar-based approaches compared," Journal of Economic Psychology, Elsevier, vol. 46(C), pages 39-50.
More about this item
KeywordsInformation presentation; Construal-level; Consumer choice; Attribute-based information; Alternative-based information;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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