Conflicts in the Distribution Circuits
The objectives of the trade partners in distribution field are not always the same. Some – manufacturers, wholesalers or retailers – aim primarly at profit, others seek to increase their market share or to develop sales, others wish for success, while others want to reduce their economic risks. Even if two economic agents pursue the same objective, there may be a tension between them.
Volume (Year): X (2010)
Issue (Month): 1 (May)
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