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Conflicts in the Distribution Circuits

Author

Listed:
  • Silvia MUHCINA
  • Adrian SERBAN COMANESCU

    () (Department of Economics, Ovidius University of Constanta)

Abstract

The objectives of the trade partners in distribution field are not always the same. Some – manufacturers, wholesalers or retailers – aim primarly at profit, others seek to increase their market share or to develop sales, others wish for success, while others want to reduce their economic risks. Even if two economic agents pursue the same objective, there may be a tension between them.

Suggested Citation

  • Silvia MUHCINA & Adrian SERBAN COMANESCU, 2010. "Conflicts in the Distribution Circuits," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1173-1176, May.
  • Handle: RePEc:ovi:oviste:v:10:y:2010:i:1:p:1173-1176
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    More about this item

    Keywords

    conflict; distribution; price; profit.;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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