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Überwindung betriebswirtschaftlicher Defizite im Innoregio-Netzwerk Kunststoffzentrum Westmecklenburg

Author

Listed:
  • Neunteufel, Herbert
  • Rössel, Gottfried
  • Sassenberg, Uwe
  • Laske, Michael
  • Kipura, Janine
  • Brüning, Andreas

Abstract

Das Vorhaben INNOSTRAT ist im Zusammenhang der Marketingstudien für das Innoregio Projekt Kunststoffkompetenzzentrum Westmecklenburg zu sehen, die mit der Vorstudie "Ermittlung des Marketingniveaus im KKMV" (Neunteufel/Rössel/Sassenberg 2002) begonnen wurden. In der Vorstudie wurden Defizite in der Marketingarbeit der untersuchten Unternehmen in der Kunststofforientierten Industrie im Nord-Osten (KINO) festgestellt.

Suggested Citation

  • Neunteufel, Herbert & Rössel, Gottfried & Sassenberg, Uwe & Laske, Michael & Kipura, Janine & Brüning, Andreas, 2006. "Überwindung betriebswirtschaftlicher Defizite im Innoregio-Netzwerk Kunststoffzentrum Westmecklenburg," Wismar Discussion Papers 18/2006, Hochschule Wismar, Wismar Business School.
  • Handle: RePEc:zbw:hswwdp:182006
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    File URL: https://www.econstor.eu/bitstream/10419/23350/1/0618_Neunteufelua.pdf
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    References listed on IDEAS

    as
    1. Laske, Michael & Neunteufel, Herbert, 2005. "Vertrauen eine "Conditio sine qua non" für Kooperationen?," Wismar Discussion Papers 01/2005, Hochschule Wismar, Wismar Business School.
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    More about this item

    JEL classification:

    • L65 - Industrial Organization - - Industry Studies: Manufacturing - - - Chemicals; Rubber; Drugs; Biotechnology; Plastics
    • B52 - Schools of Economic Thought and Methodology - - Current Heterodox Approaches - - - Historical; Institutional; Evolutionary
    • B31 - Schools of Economic Thought and Methodology - - History of Economic Thought: Individuals - - - Individuals
    • B25 - Schools of Economic Thought and Methodology - - History of Economic Thought since 1925 - - - Historical; Institutional; Evolutionary; Austrian; Stockholm School
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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