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Überwindung betriebswirtschaftlicher Defizite im Innoregio-Netzwerk Kunststoffzentrum Westmecklenburg

Listed author(s):
  • Neunteufel, Herbert
  • Rössel, Gottfried
  • Sassenberg, Uwe
  • Laske, Michael
  • Kipura, Janine
  • Brüning, Andreas
Registered author(s):

    Das Vorhaben INNOSTRAT ist im Zusammenhang der Marketingstudien für das Innoregio Projekt Kunststoffkompetenzzentrum Westmecklenburg zu sehen, die mit der Vorstudie "Ermittlung des Marketingniveaus im KKMV" (Neunteufel/Rössel/Sassenberg 2002) begonnen wurden. In der Vorstudie wurden Defizite in der Marketingarbeit der untersuchten Unternehmen in der Kunststofforientierten Industrie im Nord-Osten (KINO) festgestellt.

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    Paper provided by Hochschule Wismar, Wismar Business School in its series Wismar Discussion Papers with number 18/2006.

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    Date of creation: 2006
    Handle: RePEc:zbw:hswwdp:182006
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    1. Laske, Michael & Neunteufel, Herbert, 2005. "Vertrauen eine "Conditio sine qua non" für Kooperationen?," Wismar Discussion Papers 01/2005, Hochschule Wismar, Wismar Business School.
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