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Hierarchy of values of young people and their attitudes towards immigration

Author

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  • Dana Vokounová

    (University of Economics in Bratislava, Bratislava, Slovak Republic)

Abstract

This paper presents results of survey focusing on values and attitudes of university students towards immigration. Schwartz´s value system was used in this survey to measure ten values indirectly, not by naming values, but by Portrait Value Questionnaire consisting of 40 short verbal portraits of different people. For each portrait respondents have to answer how much are they like this person. The results show that the most dominant values are Self-direction, Benevolence and Hedonism and least dominant are Tradition, Power and Conformity. Young people see impacts of immigration mostly in possible conflicts due to the reluctance of immigrants to adapt to, due to the risk of diseases which are not widespread in Slovakia and in the spread of Islam. Most afraid are those with dominant value Tradition. Students are not so open to people of a different race or ethnic group and to a people from the poorer countries outside Europe to allow them to come and live in Slovakia. Especially those with dominant Power are most opposed.

Suggested Citation

  • Dana Vokounová, 2016. "Hierarchy of values of young people and their attitudes towards immigration," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 11(4), pages 24-31.
    • Handle: RePEc:cub:journm:v:11:y:2016:i:4:p:24-31
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    More about this item

    Keywords

    values; Schwartz´s value system; attitudes; immigration; survey;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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