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Religious Belief on Online Buying Intention of Muslim Clothing in Indonesia

Author

Listed:
  • Ronal Aprianto

    (Faculty of Economics and Business, University of Bina Insan, Indonesia)

  • Muhartini Salim

    (Faculty of Economics and Business, University of Bina Insan, Indonesia)

  • Sardiyo Sardiyo

    (Faculty of Economics and Business, University of Bina Insan, Indonesia)

Abstract

The purpose of this study is to determine the influence of religious belief on the online buying intention of Muslim clothing in Indonesia. The data in this study were obtained from questionnaires distributed to 762 respondents. This study uses quantitative research by distributing questionnaires using online forms through Zoho. The unit of analysis of this study is all generations (Baby Boomers, Generation X (Gen X or Xers), and Millennials) who have shopped for online Muslim clothing in Indonesia. The method used in sampling is purposive sampling aimed at all respondents who have shopped online. The method is through Lisrel 8.7 program and t-test. These results indicate that religious belief influences the online buying intention of Muslim clothing in Indonesia.

Suggested Citation

  • Ronal Aprianto & Muhartini Salim & Sardiyo Sardiyo, 2021. "Religious Belief on Online Buying Intention of Muslim Clothing in Indonesia," International Review of Management and Marketing, Econjournals, vol. 11(5), pages 7-11.
    • Handle: RePEc:eco:journ3:2021-05-2
    as

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    References listed on IDEAS

    as
    1. Zaid Ahmad Ansari, 2014. "The Relationship between Religiosity and New Product Adoption among Muslim Consumers," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 2(6), pages 249-259.
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    Citations

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    Cited by:

    1. Annamaria Sasne Grosz & Laszlo Jozsa & Sandi Maung, 2023. "Cross-cultural Negotiation Conflicts: The Myanmar Case," International Review of Management and Marketing, Econjournals, vol. 13(3), pages 1-8, May.

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    More about this item

    Keywords

    Religious Belief; Online Buying Intention; Indonesia;
    All these keywords.

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Z12 - Other Special Topics - - Cultural Economics - - - Religion

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