IDEAS home Printed from https://ideas.repec.org/a/eee/tefoso/v177y2022ics0040162522000543.html
   My bibliography  Save this article

Desecularization, Social Identity, and Consumer Intention to Purchase Religious Products

Author

Listed:
  • Zeqiri, Jusuf
  • Alserhan, Baker
  • Gleason, Kimberly
  • Ramadani, Veland

Abstract

Limited research exists regarding the impact of religion and religiosity on consumer behavior, particularly in the context of a desecularizing society. In this paper, we examine the factors that impact consumer intention to purchase religious products in North Macedonia. Using survey methodology and Structural Equation Modeling (SEM), we find that each of the construct items from the Theory of Planned Behavior have a significant impact on consumer purchase intentions for the full sample, but that Christians and Muslims take different factors into account when forming purchase intentions. Further, we find that religiosity does not impact the intention of consumers to purchase religious products. The findings enhance our understanding of consumer buying behavior and the extent to which religion and religiosity impact the intention to purchase religious products. We also contribute to the existing theories on the impact of social norms and religiosity on consumer purchase intention for religious products, in desecularizing heterogenous societies.

Suggested Citation

  • Zeqiri, Jusuf & Alserhan, Baker & Gleason, Kimberly & Ramadani, Veland, 2022. "Desecularization, Social Identity, and Consumer Intention to Purchase Religious Products," Technological Forecasting and Social Change, Elsevier, vol. 177(C).
    • Handle: RePEc:eee:tefoso:v:177:y:2022:i:c:s0040162522000543
    DOI: 10.1016/j.techfore.2022.121522
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0040162522000543
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.techfore.2022.121522?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Metin Cosgel & Lanse Minkler, 2004. "Religious Identity and Consumption," Review of Social Economy, Taylor & Francis Journals, vol. 62(3), pages 339-350.
    2. Zakari, Abdulrasheed & Toplak, Jurij, 2021. "Investigation into the social behavioural effects on a country's ecological footprint: Evidence from Central Europe," Technological Forecasting and Social Change, Elsevier, vol. 170(C).
    3. Veland Ramadani & Léo Paul Dana & Vanessa Ratten & Sadush Tahiri, 2015. "The context of Islamic entrepreneurship and business: concept, principles and perspectives," Post-Print hal-02066861, HAL.
    4. Featherman, Mauricio & Jia, Shizhen (Jasper) & Califf, Christopher B. & Hajli, Nick, 2021. "The impact of new technologies on consumers beliefs: Reducing the perceived risks of electric vehicle adoption," Technological Forecasting and Social Change, Elsevier, vol. 169(C).
    5. Ramo Palalić & Léo-Paul Dana & Veland Ramadani (ed.), 2018. "Entrepreneurship in Former Yugoslavia," Springer Books, Springer, number 978-3-319-77634-7, October.
    6. Johnstone, Phil & McLeish, Caitriona, 2022. "World wars and sociotechnical change in energy, food, and transport: A deep transitions perspective," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
    7. Léo-Paul Dana & Veland Ramadani, 2015. "Context and Uniqueness of Transition Economies," Springer Books, in: Léo-Paul Dana & Veland Ramadani (ed.), Family Businesses in Transition Economies, edition 127, pages 39-69, Springer.
    8. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    9. Zaid Ahmad Ansari, 2014. "The Relationship between Religiosity and New Product Adoption among Muslim Consumers," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 2(6), pages 249-259.
    10. Veland Ramadani & Léo-Paul Dana & Vanessa Ratten & Sadush Tahiri, 2015. "The context of Islamic entrepreneurship and business: concept, principles and perspectives," International Journal of Business and Globalisation, Inderscience Enterprises Ltd, vol. 15(3), pages 244-261.
    11. Singh, Gurmeet & Sharma, Shavneet & Sharma, Rashmini & Dwivedi, Yogesh K, 2021. "Investigating environmental sustainability in small family-owned businesses: Integration of religiosity, ethical judgment, and theory of planned behavior," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    12. Grisna Anggadwita & Veland Ramadani & Dini Turipanam Alamanda & Vanessa Ratten & Medain Hashani, 2017. "Entrepreneurial intentions from an Islamic perspective: a study of Muslim entrepreneurs in Indonesia," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 31(2), pages 165-179.
    13. Sara Muça & Jusuf Zeqiri, 2020. "Purchase intention of customers towards luxury brands in North Macedonia: theory of planned behaviour approach," International Journal of Islamic Marketing and Branding, Inderscience Enterprises Ltd, vol. 5(2), pages 99-113.
    14. Zeqiri, Jusuf & Kareva, Veronika & Alija, Sadri, 2020. "The Impact of Blended Learning on Students' Performance and Satisfaction in South East European University," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2020), Virtual Conference, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020, pages 233-244, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    15. Veland Ramadani & Léo-Paul Dana & Shqipe Gërguri-Rashiti & Vanessa Ratten (ed.), 2017. "Entrepreneurship and Management in an Islamic Context," Springer Books, Springer, number 978-3-319-39679-8, October.
    16. Baker Ahmad Alserhan & Mohammad Khair Bataineh & Daphne Halkias & Marcos Komodromos, 2014. "Measuring Luxury Brand Consumption And Female Consumers' Religiosity In The Uae," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 19(02), pages 1-16.
    17. Cleveland, Mark & Laroche, Michel & Hallab, Ranim, 2013. "Globalization, culture, religion, and values: Comparing consumption patterns of Lebanese Muslims and Christians," Journal of Business Research, Elsevier, vol. 66(8), pages 958-967.
    18. Kumar, Satish & Sahoo, Saumyaranjan & Lim, Weng Marc & Dana, Léo-Paul, 2022. "Religion as a social shaping force in entrepreneurship and business: Insights from a technology-empowered systematic literature review," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
    19. Han, Heesup, 2015. "Travelers' pro-environmental behavior in a green lodging context: Converging value-belief-norm theory and the theory of planned behavior," Tourism Management, Elsevier, vol. 47(C), pages 164-177.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Zeng, Tian & Botella-Carrubi, Dolores, 2023. "Improving societal benefit through transformative consumer research: A descriptive review," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
    2. Upadhyay, Nitin & Kamble, Aakash, 2023. "Examining Indian consumer pro-environment purchase intention of electric vehicles: Perspective of stimulus-organism-response," Technological Forecasting and Social Change, Elsevier, vol. 189(C).
    3. Ching-Cheng Shen & Hsi-Lin Liu & Dan Wang, 2023. "The Influence of Different Factors of Product Attachment on Taoist Tourism Loyalty," Sustainability, MDPI, vol. 15(3), pages 1-15, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kumar, Satish & Sahoo, Saumyaranjan & Lim, Weng Marc & Dana, Léo-Paul, 2022. "Religion as a social shaping force in entrepreneurship and business: Insights from a technology-empowered systematic literature review," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
    2. Jamal Agouram & Jamaa Anoualigh & Lhoucine Ben Hssain & Ghizlane Lakhnati, 2021. "Performance and Risks: Islamic Indices and Compared to Conventional Indices," Asian Journal of Economics and Empirical Research, Asian Online Journal Publishing Group, vol. 8(1), pages 17-26.
    3. Dangelico, Rosa Maria & Alvino, Letizia & Fraccascia, Luca, 2022. "Investigating the antecedents of consumer behavioral intention for sustainable fashion products: Evidence from a large survey of Italian consumers," Technological Forecasting and Social Change, Elsevier, vol. 185(C).
    4. Tendai Douglas Svotwa & Olumide Jaiyeoba & Mornay Roberts-Lombard & Charles Makanyeza, 2022. "Perceived Access to Finance, Entrepreneurial Self-Efficacy, Attitude Toward Entrepreneurship, Entrepreneurial Ability, and Entrepreneurial Intentions: A Botswana Youth Perspective," SAGE Open, , vol. 12(2), pages 21582440221, May.
    5. Siwale, Juliana & Gurău, Călin & Aluko, Olu & Dana, Léo-Paul & Ojo, Sanya, 2023. "Toward understanding the dynamics of the relationship between religion, entrepreneurship and social change: Empirical findings from technology-savvy African immigrants in UK," Technological Forecasting and Social Change, Elsevier, vol. 186(PB).
    6. Alvino, Letizia & Dangelico, Rosa Maria, 2022. "Investigating the antecedents of consumer behavioral intention for sustainable fashion products: Evidence from a large survey of Italian consumers," Other publications TiSEM ed6b6a75-2a9f-4b6e-8076-9, Tilburg University, School of Economics and Management.
    7. Wei Zheng & Hongliang Qiu & Alastair M. Morrison & Wei Wei & Xihua Zhang, 2022. "Landscape and Unique Fascination: A Dual-Case Study on the Antecedents of Tourist Pro-Environmental Behavioral Intentions," Land, MDPI, vol. 11(4), pages 1-20, March.
    8. Han, Heesup & Hyun, Sunghyup Sean, 2018. "What influences water conservation and towel reuse practices of hotel guests?," Tourism Management, Elsevier, vol. 64(C), pages 87-97.
    9. Winitra Leelapattana & Shih-Yun Hsu & Weerapon Thongma & Chun Chen & Fu-Mei Chiang, 2019. "Understanding the Impact of Environmental Education on Tourists’ Future Visit Intentions to Leisure Farms in Mountain Regions," Sustainability, MDPI, vol. 11(6), pages 1-13, March.
    10. Kum Fai Yuen & Do Thi Khanh Huyen & Xueqin Wang & Guanqiu Qi, 2020. "Factors Influencing the Adoption of Shared Autonomous Vehicles," IJERPH, MDPI, vol. 17(13), pages 1-17, July.
    11. Zhijian Bai & Yang Zhang, 2021. "Sustainability of Ski Tourism in China: An Integrated Model of Skiing Tourists’ Willingness to Pay for Environmental Protection," Sustainability, MDPI, vol. 13(16), pages 1-16, August.
    12. Farzana Sharmin & Mohammad Tipu Sultan & Alina Badulescu & Dorin Paul Bac & Benqian Li, 2020. "Millennial Tourists’ Environmentally Sustainable Behavior Towards a Natural Protected Area: An Integrative Framework," Sustainability, MDPI, vol. 12(20), pages 1-24, October.
    13. Tancredi Pascucci & Giuseppina Maria Cardella & Brizeida Hernàndez-Sànchez & Jose Carlos Sànchez-Garcìa, 2022. "Environmental Sensitivity to Form a Sustainable Entrepreneurial Intention," Sustainability, MDPI, vol. 14(16), pages 1-17, August.
    14. Hu, Xianfeng & Wang, Shanyong & Zhou, Rongting & Gao, Lan & Zhu, Zujun, 2023. "Policy driven or consumer trait driven? Unpacking the EVs purchase intention of consumers from the policy and consumer trait perspective," Energy Policy, Elsevier, vol. 177(C).
    15. Dionysis Skarmeas & Constantinos N. Leonidou & Charalampos Saridakis & Giuseppe Musarra, 2020. "Pathways to Civic Engagement with Big Social Issues: An Integrated Approach," Journal of Business Ethics, Springer, vol. 164(2), pages 261-285, June.
    16. Kum Fai Yuen & Grace Chua & Xueqin Wang & Fei Ma & Kevin X. Li, 2020. "Understanding Public Acceptance of Autonomous Vehicles Using the Theory of Planned Behaviour," IJERPH, MDPI, vol. 17(12), pages 1-19, June.
    17. Xiaojian Hu & Nan Wu & Nuo Chen, 2021. "Young People’s Behavioral Intentions towards Low-Carbon Travel: Extending the Theory of Planned Behavior," IJERPH, MDPI, vol. 18(5), pages 1-15, February.
    18. Goel, Pooja & Kumar, Aalok & Parayitam, Satyanarayana & Luthra, Sunil, 2023. "Understanding transport users' preferences for adopting electric vehicle based mobility for sustainable city: A moderated moderated-mediation model," Journal of Transport Geography, Elsevier, vol. 106(C).
    19. Sunmi Yun & Taeuk Kim, 2019. "What Do Coffee Shop Entrepreneurs Need to Do to Raise Pro-Environmental Customer Behavioral Intentions?," Sustainability, MDPI, vol. 11(9), pages 1-19, May.
    20. Bin Wang & Jionghua Li & Ao Sun & Yongming Wang & Dianting Wu, 2019. "Residents’ Green Purchasing Intentions in a Developing-Country Context: Integrating PLS-SEM and MGA Methods," Sustainability, MDPI, vol. 12(1), pages 1-21, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:tefoso:v:177:y:2022:i:c:s0040162522000543. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.sciencedirect.com/science/journal/00401625 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.