Desecularization, Social Identity, and Consumer Intention to Purchase Religious Products
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DOI: 10.1016/j.techfore.2022.121522
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- Ching-Cheng Shen & Hsi-Lin Liu & Dan Wang, 2023. "The Influence of Different Factors of Product Attachment on Taoist Tourism Loyalty," Sustainability, MDPI, vol. 15(3), pages 1-15, January.
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Keywords
religion; religiosity; desecularization; consumer attitudes; norms; and purchase intention;All these keywords.
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