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Religious Identity and Consumption

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  • Lanse Minkler

    (University of Connecticut)

  • Metin Cosgel

    (University of Connecticut)

Abstract

Consumption choices assist in solving the problem of how to convey and recognize religious identities. In the communication of an identity, individuals use the knowledge embedded in consumption norms, which restrict the range of choices to a smaller set and abbreviate the required knowledge for encoding and decoding messages. Using this knowledge as a shared framework for understanding, individuals with religious beliefs can choose consumption items that would not only strengthen their beliefs but also help them express the intensity of their commitments to these beliefs. Because individuals and societies have different beliefs, norms, commitments, and expressive needs, consumption choice can help to express these differences. Our explanation contrasts with incentive-based approaches that view religious consumption norms as solutions to free-rider problem inherent in clubs.

Suggested Citation

  • Lanse Minkler & Metin Cosgel, 2004. "Religious Identity and Consumption," Working papers 2004-03, University of Connecticut, Department of Economics.
    • Handle: RePEc:uct:uconnp:2004-03
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    References listed on IDEAS

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    1. Robert J. Barro & Rachel McCleary, 2003. "Religion and Economic Growth," NBER Working Papers 9682, National Bureau of Economic Research, Inc.
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    Cited by:

    1. Esa Mangeloja, 2004. "Interrelationship of economic growth and regional religious properties," ERSA conference papers ersa04p94, European Regional Science Association.
    2. Wilfred Dolfsma & Deborah Figart & Robert McMaster & Martha Starr, 2012. "Promoting Research on Intersections of Economics, Ethics, and Social Values: Editorial," Review of Social Economy, Taylor & Francis Journals, vol. 70(2), pages 155-163, June.
    3. León, Anja Köbrich & Pfeifer, Christian, 2017. "Religious activity, risk-taking preferences and financial behaviour: Empirical evidence from German survey data," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 69(C), pages 99-107.
    4. Samer Sarofim & Elizabeth Minton & Amabel Hunting & Darrell E. Bartholomew & Saman Zehra & William Montford & Frank Cabano & Pallab Paul, 2020. "Religion's influence on the financial well‐being of consumers: A conceptual framework and research agenda," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(3), pages 1028-1061, September.
    5. Frame, Bob & Brown, Judy, 2008. "Developing post-normal technologies for sustainability," Ecological Economics, Elsevier, vol. 65(2), pages 225-241, April.
    6. Fernando Aguiar & Pablo Branas-Garza & Maria Paz Espinosa & Luis Miller, 2010. "Personal identity: a theoretical and experimental analysis," Journal of Economic Methodology, Taylor & Francis Journals, vol. 17(3), pages 261-275.
    7. Nick Clarke & Clive Barnett & Paul Cloke & Alice Malpass, 2007. "The Political Rationalities of Fair-Trade Consumption in the United Kingdom," Politics & Society, , vol. 35(4), pages 583-607, December.
    8. Zeqiri, Jusuf & Alserhan, Baker & Gleason, Kimberly & Ramadani, Veland, 2022. "Desecularization, Social Identity, and Consumer Intention to Purchase Religious Products," Technological Forecasting and Social Change, Elsevier, vol. 177(C).
    9. Michael Carr & Aurelie Charles & Wilfred Dolfsma & Robert McMaster & Tonia Warnecke, 2015. "Effective Contributions to the Review of Social Economy and Social Economics—Editorial," Review of Social Economy, Taylor & Francis Journals, vol. 73(2), pages 139-145, June.
    10. Myers, Susan & Syrdal, Holly A. & Mahto, Raj V. & Sen, Sandipan S., 2023. "Social religion: A cross-platform examination of the impact of religious influencer message cues on engagement – The Christian context," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    11. Esa Mangeloja, 2004. "Economic Growth and Religious Production Efficiency," DEGIT Conference Papers c009_040, DEGIT, Dynamics, Economic Growth, and International Trade.
    12. Nianzhai Ma & Weizeng Sun & Zhen Wang, 2022. "Host Identity and Consumption Behavior: Evidence from Rural–Urban Migrants in China," Sustainability, MDPI, vol. 14(19), pages 1-25, September.
    13. Makowsky, Michael D., 2011. "A theory of liberal churches," Mathematical Social Sciences, Elsevier, vol. 61(1), pages 41-51, January.
    14. Juan Camilo Mejía & Rafael Currás-Pérez & Carlos Manuel Córdoba-Segovia, 2021. "Influencia de la religiosidad, la norma subjetiva y la efectividad percibida del consumidor en el consumo socialmente responsable," Revista CEA, Instituto Tecnológico Metropolitano, vol. 7(14), July.
    15. Anabel Orellano & Carmen Valor & Emilio Chuvieco, 2020. "The Influence of Religion on Sustainable Consumption: A Systematic Review and Future Research Agenda," Sustainability, MDPI, vol. 12(19), pages 1-21, September.
    16. Greg Hannsgen, 2007. "A Random Walk Down Maple Lane? A Critique of Neoclassical Consumption Theory with Reference to Housing Wealth," Review of Political Economy, Taylor & Francis Journals, vol. 19(1), pages 1-20.
    17. Caroline Doran & Samuel Natale, 2011. "ἐμπάθɛια (Empatheia) and Caritas: The Role of Religion in Fair Trade Consumption," Journal of Business Ethics, Springer, vol. 98(1), pages 1-15, January.
    18. Esa Mangeloja, 2005. "Economic growth and religious production efficiency," Applied Economics, Taylor & Francis Journals, vol. 37(20), pages 2349-2359.
    19. Rommel Salvador & Altaf Merchant & Elizabeth Alexander, 2014. "Faith and Fair Trade: The Moderating Role of Contextual Religious Salience," Journal of Business Ethics, Springer, vol. 121(3), pages 353-371, May.

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