Satisfaction in choice as a function of the number of alternatives: When "goods satiate" but "bads escalate"
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KeywordsConsumer choice; perception of variety; tyranny of choice; visual perception; cultural differences; Leex;
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2005-12-09 (All new papers)
- NEP-CBE-2005-12-09 (Cognitive & Behavioural Economics)
- NEP-DCM-2005-12-09 (Discrete Choice Models)
- NEP-MKT-2005-12-09 (Marketing)
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