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Cultural Marketing Implications On Alba County Development

Author

Listed:
  • Andreea Muntean

    (University ‘1Decembrie 1918‘ of Alba Iulia Romania)

  • Carmen Pastiu

    (University ‘1Decembrie 1918: of Alba Iulia Romania)

  • Silvia Maican

    (University 1Decembrie 1918 of Alba Iulia Romania)

Abstract

In nowdays, cultural productions are more and more important for a local communitydevelopment. On one hand, cultural events could have a direct effect on tourism by attractingtourists to a particular destination and, on the ohter hand, these events are projecting a positiveimage to the destination. Local authorities includes such products in their regional developmentpolicies.The purpose of this paper is to analyze how cultural marketing activites could influence tourismdevelopment in Alba County.

Suggested Citation

  • Andreea Muntean & Carmen Pastiu & Silvia Maican, 2013. "Cultural Marketing Implications On Alba County Development," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(15), pages 1-38.
  • Handle: RePEc:alu:journl:v:2:y:2013:i:15:p:38
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    More about this item

    Keywords

    cultural marketing; tourism development; tourist motivation;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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