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Risks Of Formation And Management Of The Business Reputation And Image Of The Organization: Evaluation Of The Topic’S Study

Author

Listed:
  • M.K. Gusev

    (Plekhanov Russian University of Economics)

Abstract

The article examines the impact of risks on the formation and management of the business reputation and image of the organization in the global and national scientific literature. The definition of "reputation", "image", "risk", "risk management" notions is given, their classification and functions are listed. The place of reputation risks and image risks in the COSO risk classification is determined. The consequences of risk realization for business reputation and image are disclosed. An assessment to the level of reputation risks and image risks study in the global and national scientific literature is given.

Suggested Citation

  • M.K. Gusev, 2018. "Risks Of Formation And Management Of The Business Reputation And Image Of The Organization: Evaluation Of The Topic’S Study," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, June.
    • Handle: RePEc:mmb:journl:articl_v2_1_18
    as

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    File URL: http://www.marketing-mba.ru/article/v2_18/Gusev.pdf
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    References listed on IDEAS

    as
    1. Vahid Puryan, 2017. "The Causal Relationship between Economic Growth, Banking Sector Development and Stock Market Development in Selected Middle-East and North African Countries," International Journal of Economics and Financial Issues, International Journal of Economics and Financial Issues, vol. 7(3), pages 575-580.
    2. De Champs, Emmanuelle, 2014. "‘Marcel, the dancing-master’: A Note on the Closing Lines of An Introduction to the Principles of Morals and Legislation," Utilitas, Cambridge University Press, vol. 26(1), pages 120-123, March.
    3. Sergiu Hart & Benjamin Weiss, 2003. "Decay and Growth for a Nonlinear Parabolic Equation," Discussion Paper Series dp342, The Federmann Center for the Study of Rationality, the Hebrew University, Jerusalem, revised Nov 2003.
    4. Timothy Sablik, 2014. "Birds of a Feather: Does the hawk-dove distinction still matter in the modern Fed?," Econ Focus, Federal Reserve Bank of Richmond, issue 3Q, pages 3-6.
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    Full references (including those not matched with items on IDEAS)

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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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