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Cuvinte cheie in promovarea vanzarilor: Economisiti, Gratis, Castigati, Dati


  • Gyorgy Izolda

    () (School of Marketing, Bucharest University of Economic Studies)


In conditiile de piata actuala caracterizata printr-o concurenta puternica, modernitate, progress tehnologic este foarte important pentru orice intreprindere sa-si promoveze cat mai bine produsele in scopul informarii publicului, vizand in primul rand fidelizarea clientilor sai. In ultimele doua decenii s-au conturat noi aspecte specifice activitatii comerciale, unul dintre acestea fiind promovarea unor noi modalitati de dialogare cu publicul si, in general, o perfectionare continua a sistemului de relatii comert-consumatori. Articolul de fata isi propune sa prezinte cateva idei principale privind promovarea vanzarilor si a unor exemple de tehnici de promovare din Europa.

Suggested Citation

  • Gyorgy Izolda, 2011. "Cuvinte cheie in promovarea vanzarilor: Economisiti, Gratis, Castigati, Dati," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 5(2), pages 79-91, June.
  • Handle: RePEc:ase:journl:v:5:y:2011:i:2:p:79-91

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    More about this item


    promovare; reduceri; rabat; cadouri promotionale; vanzari; marketing promotions; sales; clearance; gifts; sales;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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