IDEAS home Printed from https://ideas.repec.org/a/vrs/ceuecj/v11y2024i58p233-251n1016.html
   My bibliography  Save this article

Perception of Natural Cosmetics Among Central European Consumers

Author

Listed:
  • Hinčica Vít

    (Prague University of Economics and Business, Faculty of International Relations, W. Churchill Sq. 1938/4, 130 67 Prague, Czech Republic)

  • Řezanková Hana

    (University of Economics and Business, Faculty of Informatics and Statistics, W. Churchill Sq. 1938/4, 130 67 Prague, Czech Republic)

  • Macias Klaudia

    (University of Warsaw, Faculty of Management, Szturmowa 1/3, 02-678 Warsaw, Poland)

  • Schulzová Marie

    (Prague University of Economics and Business, Faculty of Informatics and Statistics, W. Churchill Sq. 1938/4, 130 67 Prague, Czech Republic)

Abstract

This paper aims to analyse consumers’ perceptions and attitudes towards natural cosmetic products from three Central European countries. In this study, we employed quantitative surveys on samples of 230 Czech, 175 Slovak, and 325 Polish respondents. Based on the obtained data, we investigate whether and how the respondents’ country impacts how they formulate their statements regarding the features of natural cosmetics. For each country separately, we study the dependencies of respondents’ opinions and statements on their sociodemographic profile. The results of the research show statistically significant differences in the respondents’ answers to all substantive questions depending on their country of origin. Four findings are worth highlighting: first, respondents from all three countries prefer natural cosmetics over conventional ones mainly for health and environmental reasons. Second, the frequency of buying natural cosmetics is influenced by some sociodemographic factors, although this varies in all three countries. Third, respondents who buy natural cosmetics more often are also more likely to indicate them as products of higher quality than conventional cosmetics. Lastly, the declared composition of the product is the prevailing decision criterion for consumers when selecting natural cosmetic products.

Suggested Citation

  • Hinčica Vít & Řezanková Hana & Macias Klaudia & Schulzová Marie, 2024. "Perception of Natural Cosmetics Among Central European Consumers," Central European Economic Journal, Sciendo, vol. 11(58), pages 233-251.
    • Handle: RePEc:vrs:ceuecj:v:11:y:2024:i:58:p:233-251:n:1016
    DOI: 10.2478/ceej-2024-0016
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/ceej-2024-0016
    Download Restriction: no
    File URL: https://libkey.io/10.2478/ceej-2024-0016?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Nezihe Figen Ersoy & Medet Yolal & Bulent Batmaz, 2015. "Cosmetic Consumption Of Metropolitan Males In A Developing Country," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    2. Peter C. Verhoef, 2005. "Explaining purchases of organic meat by Dutch consumers," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 32(2), pages 245-267, June.
    3. Muhammad, Safdar & Fathelrahman, Eihab & Ullah, Rafi Ullah Tasbih, 2015. "Factors Affecting Consumers' Willingness to Pay for Certififed Organic Food Products in United Arab Emirates," Journal of Food Distribution Research, Food Distribution Research Society, vol. 46(01), pages 1-9, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jessica Aschemann-Witzel & Stephan Zielke, 2017. "Can't Buy Me Green? A Review of Consumer Perceptions of and Behavior Toward the Price of Organic Food," Journal of Consumer Affairs, Wiley Blackwell, vol. 51(1), pages 211-251, March.
    2. Kanokwan Chancharoenchai & Wuthiya Saraithong, 2022. "Sustainable Development of Cassava Value Chain through the Promotion of Locally Sourced Chips," Sustainability, MDPI, vol. 14(21), pages 1-18, November.
    3. repec:zib:zbseps:v:2:y:2022:2:1:p:44-52 is not listed on IDEAS
    4. Sérgio Luís Castro Júnior & Eduardo Eugênio Spers & Hermes Moretti Ribeiro Silva & Iran José Oliveira Silva, 2025. "Antecedents of the intention to buy animal welfare certified products: A study with brazilian consumers," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 22(2), pages 295-325, June.
    5. Tasnim Khan & Rana Ejaz Ali Khan & Sassee Bibi, 2018. "Willingness to Pay by the Farmers for Safer Use of Pesticides," Asian Development Policy Review, Asian Economic and Social Society, vol. 6(3), pages 169-177, September.
    6. Jinyan Peng & Kai Li & Yingpeng Gao, 2022. "How the Internet Affects China’s Green Consumption Development: Empirical Research Based on Baidu Index Data," Sustainability, MDPI, vol. 15(1), pages 1-16, December.
    7. Xiangzhi Bu & Hoang Viet Nguyen & Tsung Piao Chou & Chia-Pin Chen, 2020. "A Comprehensive Model of Consumers’ Perceptions, Attitudes and Behavioral Intention toward Organic Tea: Evidence from an Emerging Economy," Sustainability, MDPI, vol. 12(16), pages 1-17, August.
    8. Michaelidou, Nina & Hassan, Louise M., 2010. "Modeling the factors affecting rural consumers' purchase of organic and free-range produce: A case study of consumers' from the Island of Arran in Scotland, UK," Food Policy, Elsevier, vol. 35(2), pages 130-139, April.
    9. José Javier Pérez-Barea & Ricardo Espantaleón-Pérez & Peter Šedík, 2020. "Evaluating the Perception of Socially Responsible Consumers: The Case of Products Derived from Organic Beef," Sustainability, MDPI, vol. 12(23), pages 1-24, December.
    10. Francisco José Torres‐Ruiz & Manuela Vega‐Zamora & Manuel Parras‐Rosa, 2018. "Sustainable Consumption: Proposal of a Multistage Model to Analyse Consumer Behaviour for Organic Foods," Business Strategy and the Environment, Wiley Blackwell, vol. 27(4), pages 588-602, May.
    11. Haghiri, Morteza & Hobbs, Jill E. & McNamara, Meaghan L., 2009. "Assessing Consumer Preferences for Organically Grown Fresh Fruit and Vegetables in Eastern New Brunswick," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 12(4), pages 1-20, November.
    12. Azucena Gracia & Miguel I. Gómez & Petjon Ballco, 2025. "Market Opportunities for Differentiated Locally Grown Fresh Produce: Understanding Consumer Preferences," Sustainability, MDPI, vol. 17(9), pages 1-24, April.
    13. Raza, Syed Ali & Shah, Nida & Nisar, Wasay, 2019. "Consumer Buying Behavior of Organic Food with Respect to Health and Safety Concerns among Adolescents," MPRA Paper 93570, University Library of Munich, Germany.
    14. Azucena Gracia & Ana María Sánchez & Francesc Jurado & Cristina Mallor, 2020. "Making Use of Sustainable Local Plant Genetic Resources: Would Consumers Support the Recovery of a Traditional Purple Carrot?," Sustainability, MDPI, vol. 12(16), pages 1-17, August.
    15. Francisco José Torres-Ruiz & Manuela Vega-Zamora & Manuel Parras-Rosa, 2018. "False Barriers in the Purchase of Organic Foods. The Case of Extra Virgin Olive Oil in Spain," Sustainability, MDPI, vol. 10(2), pages 1-14, February.
    16. PUDARUTH Sharmila & JUWAHEER Thanika Devi & KOODRUTH UmmeYusra, 2017. "Understanding The Ecological Adoption Of Solar Water Heaters Among Customers Of Island Economies," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 12(1), pages 148-173, April.
    17. Guanghua Han & Xujin Pu & Bo Fan, 2017. "Sustainable Governance of Organic Food Production When Market Forecast Is Imprecise," Sustainability, MDPI, vol. 9(6), pages 1-20, June.
    18. Elfriede Penz & Eva Hofmann, 2021. "What Stirs Consumers to Purchase Carbon-Friendly Food? Investigating the Motivational and Emotional Aspects in Three Studies," Sustainability, MDPI, vol. 13(15), pages 1-18, July.
    19. Serena Mastria & Alessandro Vezzil & Andrea De Cesarei, 2023. "Going Green: A Review on the Role of Motivation in Sustainable Behavior," Sustainability, MDPI, vol. 15(21), pages 1-15, October.
    20. Hilario Becerril & Ignacio De los Rios, 2016. "Energy Efficiency Strategies for Ecological Greenhouses: Experiences from Murcia (Spain)," Energies, MDPI, vol. 9(11), pages 1-23, October.
    21. Grebitus, Carola & Yue, Chengyan & Bruhn, Maike & Jensen, Helen H., 2007. "Milk-Marketing: Impact of Perceived Quality on Consumption Patterns," 105th Seminar, March 8-10, 2007, Bologna, Italy 7867, European Association of Agricultural Economists.

    More about this item

    Keywords

    natural cosmetics; perception; consumers; behaviour; Central Europe;
    All these keywords.

    JEL classification:

    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:ceuecj:v:11:y:2024:i:58:p:233-251:n:1016. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.