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Factors Affecting Consumers' Willingness to Pay for Certififed Organic Food Products in United Arab Emirates

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  • Muhammad, Safdar
  • Fathelrahman, Eihab
  • Ullah, Rafi Ullah Tasbih

Abstract

Organic food consumption is increasing among United Arab Emirates (UAE) consumers in the last few years. This increase is due to high per capita income, more awareness on healthy food and the diverse population. Consumers are willing to pay higher prices for the certified organic food products. The objective of this paper is to examine consumers’ Willingness to Pay (WTP) for the organic food in UAE. Data was collected in UAE from 300 respondents. Regression model was used to identify major determinants of consumers WTP for the organic food. The results showed that majority of consumers responded positively when asked if they are willing to pay more for the organic food products. The age, nationality, education; household size and income were deciding factors for consumers to pay higher price for the organic food. These results will provide key information to organic food industry that will help to promote organic food markets in the UAE.

Suggested Citation

  • Muhammad, Safdar & Fathelrahman, Eihab & Ullah, Rafi Ullah Tasbih, 2015. "Factors Affecting Consumers' Willingness to Pay for Certififed Organic Food Products in United Arab Emirates," Journal of Food Distribution Research, Food Distribution Research Society, vol. 46(1), pages 1-9, March.
    • Handle: RePEc:ags:jlofdr:199045
    DOI: 10.22004/ag.econ.199045
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    4. Innocent, Kwagala, 2018. "Consumer Acceptance And Willingness To Pay For Shelf Life Extended Fresh Cassava Roots In Uganda: Case Of Kampala District," Research Theses 276439, Collaborative Masters Program in Agricultural and Applied Economics.
    5. Vapa-Tankosic, Jelena & Ignjatijevic, Svetlana & Kranjac, Mirjana & Lekic, Snezana & Prodanovic, Radivoj, 2018. "Willingness to pay for organic products on the Serbian market," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 21(6), July.
    6. Raza, Syed Ali & Shah, Nida & Nisar, Wasay, 2019. "Consumer Buying Behavior of Organic Food with Respect to Health and Safety Concerns among Adolescents," MPRA Paper 93570, University Library of Munich, Germany.
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    10. Bogdan Chiripuci & Maria-Floriana Popescu & Marius Constantin, 2022. "The European Consumers' Preferences for Organic Food in the Context of the European Green Deal," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 24(60), pages 361-361, April.
    11. Safdar Muhammad & Eihab Fathelrahman & Rafi Ullah Tasbih Ullah, 2016. "The Significance of Consumer’s Awareness about Organic Food Products in the United Arab Emirates," Sustainability, MDPI, vol. 8(9), pages 1-12, August.

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