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U.S. Consumers’ Valuation of Quality Attributes in Beef Products

Author

Listed:
  • Abidoye, Babatunde O.
  • Bulut, Harun
  • Lawrence, John D.
  • Mennecke, Brian
  • Townsend, Anthony M.

Abstract

A sample of U.S. consumers were surveyed in a choice based experiment in the Fall of 2005 and Spring 2006 to elicit consumers’ preferences for quality attributes in beef products. Based on the resulting data, a random coefficients logit model is estimated, and consumers’ willingness to pay for these quality attributes in beef products is obtained. The results indicate that consumers have strong valuation for traceability, grass-fed, and U.S. origin attributes in a standard rib-eye steak and are willing to pay a premium for these attributes.

Suggested Citation

  • Abidoye, Babatunde O. & Bulut, Harun & Lawrence, John D. & Mennecke, Brian & Townsend, Anthony M., 2011. "U.S. Consumers’ Valuation of Quality Attributes in Beef Products," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 43(01), February.
  • Handle: RePEc:ags:joaaec:100645
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    File URL: http://purl.umn.edu/100645
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    Cited by:

    1. Schulz, Lee L. & Schroeder, Ted C. & White, Katharine L., 2012. "Value of Beef Steak Branding: Hedonic Analysis of Retail Scanner Data," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 41(2), August.
    2. Johnson, Myriah & Palma, Marco & Miller, Rhonda & Morrill, Jessie & Anderson, David P. & Sawyer, Jason & Wickersham, Tryon & Richardson, James, 2016. "Consumer Preferences for Sirloin Steak: The Influence of Tasting," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas 229610, Southern Agricultural Economics Association.
    3. Kar H. Lim & Wuyang Hu, 2016. "How Local Is Local? A Reflection on Canadian Local Food Labeling Policy from Consumer Preference," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 64(1), pages 71-88, March.
    4. Lim, Kar Ho & Hu, Wuyang & Maynard, Leigh J. & Goddard, Ellen W., 2012. "Stated Preference and Perception Analysis for Traceable and BSE-tested Beef: An Application of Mixed Error-Component Logit Model," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 124784, Agricultural and Applied Economics Association.
    5. Blank, Steven C. & Saitone, Tina L. & Sexton, Richard J., 2016. "Calf and Yearling Prices in the Western United States: Spatial, Quality, and Temporal Factors in Satellite Video Auctions," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 41(3), September.
    6. Jones, Michael S. & House, Lisa A. & Gao, Zhifeng, 2015. "Attribute Non-Attendance and Satisficing Behavior in Online Choice Experiments," 2015 International European Forum, February 17-21, 2014, Innsbruck-Igls, Austria 206252, International European Forum on Innovation and System Dynamics in Food Networks.

    More about this item

    Keywords

    choice experiment; conjoint analysis; quality attributes; random parameters; Consumer/Household Economics; Marketing; Q10; Q1;

    JEL classification:

    • Q10 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - General
    • Q1 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture

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