U.S. Consumersâ€™ Valuation of Quality Attributes in Beef Products
A sample of U.S. consumers were surveyed in a choice based experiment in the Fall of 2005 and Spring 2006 to elicit consumersâ€™ preferences for quality attributes in beef products. Based on the resulting data, a random coefficients logit model is estimated, and consumersâ€™ willingness to pay for these quality attributes in beef products is obtained. The results indicate that consumers have strong valuation for traceability, grass-fed, and U.S. origin attributes in a standard rib-eye steak and are willing to pay a premium for these attributes.
Volume (Year): 43 (2011)
Issue (Month): 01 (February)
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