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Stated Preference and Perception Analysis for Traceable and BSE-tested Beef: An Application of Mixed Error-Component Logit Model

  • Lim, Kar Ho
  • Hu, Wuyang
  • Maynard, Leigh J.
  • Goddard, Ellen W.

Recent studies shows that marketing potential for BSE-tested and traceable beef might exist (Abidoye, et al. 2011, Bailey, et al. 2005, Dickinson and Bailey 2002, Dickinson and Bailey 2005, Loureiro and Umberger 2007). Although consumers’ willingness to pay for is a necessary condition for adoption of an attributes, agribusiness and policy makers can benefit from understanding why consumers are willing to pay for such attribute. We conducted a choice experiment to elicit consumer willingness to pay (WTP) for BSE-tested and traceable beef. We adopted the perceived risk framework suggested by Pennings et al 2002 to explore the relation between consumer perceived risk and WTP for these food-safety attributes. Our results revealed that risk perception, risk attitude, BSE-concern, and perceived level of control agribusiness has on food safety significantly influenced WTP for traceable and BSE-tested beef

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File URL: http://purl.umn.edu/124784
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Paper provided by Agricultural and Applied Economics Association in its series 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington with number 124784.

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Date of creation: 2012
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Handle: RePEc:ags:aaea12:124784
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  1. Buzby, Jean C. & Fox, John A. & Ready, Richard C. & Crutchfield, Stephen R., 1998. "Measuring Consumer Benefits Of Food Safety Risk Reductions," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 30(01), July.
  2. Schroeder Ted C. & Tonsor Glynn T. & Pennings Joost M.E. & Mintert James, 2007. "Consumer Food Safety Risk Perceptions and Attitudes: Impacts on Beef Consumption across Countries," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 7(1), pages 1-29, December.
  3. Abidoye, Babatunde O. & Bulut, Harun & Lawrence, John D. & Mennecke, Brian & Townsend, Anthony M., 2011. "U.S. Consumers’ Valuation of Quality Attributes in Beef Products," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 43(01), February.
  4. Meijer, E. & Rouwendal, J., 2000. "Measuring welfare effects in models with random coefficients," Research Report 00F25, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
  5. Søren Olsen, 2009. "Choosing Between Internet and Mail Survey Modes for Choice Experiment Surveys Considering Non-Market Goods," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 44(4), pages 591-610, December.
  6. Warren J Bilkey & Erik Nes, 1982. "Country-of-Origin Effects on Product Evaluations," Journal of International Business Studies, Palgrave Macmillan, vol. 13(1), pages 89-100, March.
  7. Ricardo Scarpa & Mara Thiene & Francesco Marangon, 2007. "Using flexible taste distributions to value collective reputation for environmentally-friendly production methods," Working Papers in Economics 07/24, University of Waikato, Department of Economics.
  8. Dickinson, David L. & Bailey, DeeVon, 2002. "Meat Traceability: Are U. S. Consumers Willing To Pay For It?," 2002 Annual meeting, July 28-31, Long Beach, CA 19670, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  9. Glynn T. Tonsor & Ted C. Schroeder & Joost M. E. Pennings & James Mintert, 2009. "Consumer Valuations of Beef Steak Food Safety Enhancement in Canada, Japan, Mexico, and the United States," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 57(3), pages 395-416, 09.
  10. Bodo Steiner & Fei Gao & Jim Unterschultz, 2010. "Alberta Consumers' Valuation of Extrinsic and Intrinsic Red Meat Attributes: A Choice Experimental Approach," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 58(2), pages 171-189, 06.
  11. David Hensher & William Greene, 2003. "The Mixed Logit model: The state of practice," Transportation, Springer, vol. 30(2), pages 133-176, May.
  12. Zhifeng Gao & Ted C. Schroeder, 2007. "Effects of Label Information on Consumer Willingness-to-Pay for Food Attributes," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 91(3), pages 795-809.
  13. Loureiro, Maria L. & Umberger, Wendy J., 2007. "A choice experiment model for beef: What US consumer responses tell us about relative preferences for food safety, country-of-origin labeling and traceability," Food Policy, Elsevier, vol. 32(4), pages 496-514, August.
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