An Assessment Of E-Commerce Websites Through A Mouse Tracking Investigation
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References listed on IDEAS
- Wedel, Michel & Pieters, Rik, 2008. "Eye Tracking for Visual Marketing," Foundations and Trends(R) in Marketing, now publishers, vol. 1(4), pages 231-320, August.
More about this item
Keywordsconsumer behavior; mouse tracking; cursor; gaze; eye tracking; eye movement;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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