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Trend Analysis: How Consumer Demand is Changing Marketing Practices

Author

Listed:
  • Denisa-Roxana BOTEA-MUNTEAN

    (The Bucharest University of Economic Studies)

  • Daniela MARINICÄ‚

    (The Bucharest University of Economic Studies)

  • Adrian IonuÈ› MOȘESCU

    (The Bucharest University of Economic Studies)

  • BrînduÈ™a BÃŽRSAN

    (The Bucharest University of Economic Studies)

  • Daniela Maria STANCIU (FRÄ‚ÈšILÄ‚)

    (The Bucharest University of Economic Studies)

  • Paul COSMOVICI

    (The Bucharest University of Economic Studies)

  • Ștefan-Claudiu CÄ‚ESCU

    (The Bucharest University of Economic Studies)

Abstract

While the contemporary period is increasingly marked by innovation and we see this especially in the market, the consumer-company relationship is forced to constantly adapt to these changes. But what does this innovation bring, how does consumer demand change marketing practices and what are the implications of the circular economy? Analyzing the concept of trend and its influence over time from a circular and cyclical perspective, this paper examines how market demand transforms long-term marketing strategies to meet current and future market expectations, bringing to the forefront the importance of ethical, green and future-oriented marketing practices. Basically, from a cyclical, ethical and sustainable perspective, we can say that market demand constantly returns in another, innovative form. The present study focuses primarily on analyzing marketing trends through exploratory research, with a focus on transparency and ethics, fast fashion and consumerism, and how these changes influence consumer behavior and perceptions.The key findings suggest that by understanding and responding to market trends, brands can develop more effective, sustainable and innovative marketing strategies that keep pace with the ever-changing expectations of consumers, but also with the evolution of the modern world.

Suggested Citation

  • Denisa-Roxana BOTEA-MUNTEAN & Daniela MARINICÄ‚ & Adrian IonuÈ› MOȘESCU & BrînduÈ™a BÃŽRSAN & Daniela Maria STANCIU (FRÄ‚ÈšILÄ‚) & Paul COSMOVICI & Ștefan-Claudiu CÄ‚ESCU, 2024. "Trend Analysis: How Consumer Demand is Changing Marketing Practices," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 47-59, March.
    • Handle: RePEc:aes:jetimm:v:1:y:2024:i:1:p:47-59
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    References listed on IDEAS

    as
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Circular Economy; Marketing Strategy; Consumer Behavior; Sustainability; Ethical practices.;
    All these keywords.

    JEL classification:

    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • D16 - Microeconomics - - Household Behavior - - - Collaborative Consumption
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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