AResearch on the Attitudes and Behaviors of University Students About Family Businesses As a Employee Candidate and Consumer
The objective of this study was to measure the intentions of the university stu- dents regarding to family owned firms as regards to their future careers, determine their attitudes towards these firms as consumers, examine the relation of their demographic fe- atures with the attitudes and intentions about the family owned firms and finally prepare aseries of proposal concerning the family owned firms. Considering the number of students at each university, quota sampling was applied. This process produced 400 surveys, there were a total of 296 usable responses for analysis pur- poses. The return rate was 74 %.Therewas no statistical significant relation between the general and consumer based attitudes of the students towards family owned firms and the- ir demographical features. The positive general and consumer based attitude of the stu- dentsâ€™causes an increase in their intention to work in such firms. The intention of the stu- dents planning to work in the marketing sector to purchase from family managed firms is generally lower than that of the students planning to work in the production sector. Ho- wever the intention of the students planning to work in the production sector is lower than that of the students planning to work in the tourism sector. There found no statistically sig- nificant correlation between the general and consumer based attitudes of the students to- wards the family owned firms and their future intentions to work in such firms.
Volume (Year): 7 (2007)
Issue (Month): 1 (December)
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