IDEAS home Printed from
   My bibliography  Save this article

Dimensions Of Consumers‘ Satisfaction Regarding Theeducational Services Provided By The Romanianmilitary Higher Education Institutions


  • Laurentiu Florentin Stoenica


The academic environment, subject of intense dynamics in the recent years,demands for a marketing approach and an appropriate positioning of the educational productsand services provided by the military higher education institutions, in order to get the attentionand attract the public addressed through the educational offer. In a context characterized bychallenges generated by the decrease of the school population and an increased competitionbetween the participants in the educational market, positioning of the educational products andservices of the military higher education institutions is supported by the peculiarities of theorganization and functioning of the military higher education system. The results producedassessing the satisfaction of the students of military higher education institutions in terms of theeducational process, products and services provided by these institutions, are employed in thedesign and implementation of the marketing strategies that could generate a significant impactin the educational market.

Suggested Citation

  • Laurentiu Florentin Stoenica, 2016. "Dimensions Of Consumers‘ Satisfaction Regarding Theeducational Services Provided By The Romanianmilitary Higher Education Institutions," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(18), pages 1-15.
  • Handle: RePEc:alu:journl:v:2:y:2016:i:18:p:15

    Download full text from publisher

    File URL:
    Download Restriction: no

    More about this item


    consumer satisfaction; educational market; military higher education; marketing strategy;

    JEL classification:

    • I21 - Health, Education, and Welfare - - Education - - - Analysis of Education
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:alu:journl:v:2:y:2016:i:18:p:15. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dan-Constantin Danuletiu). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.