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Dimensions Of Consumers‘ Satisfaction Regarding Theeducational Services Provided By The Romanianmilitary Higher Education Institutions

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  • Laurentiu Florentin Stoenica

Abstract

The academic environment, subject of intense dynamics in the recent years,demands for a marketing approach and an appropriate positioning of the educational productsand services provided by the military higher education institutions, in order to get the attentionand attract the public addressed through the educational offer. In a context characterized bychallenges generated by the decrease of the school population and an increased competitionbetween the participants in the educational market, positioning of the educational products andservices of the military higher education institutions is supported by the peculiarities of theorganization and functioning of the military higher education system. The results producedassessing the satisfaction of the students of military higher education institutions in terms of theeducational process, products and services provided by these institutions, are employed in thedesign and implementation of the marketing strategies that could generate a significant impactin the educational market.

Suggested Citation

  • Laurentiu Florentin Stoenica, 2016. "Dimensions Of Consumers‘ Satisfaction Regarding Theeducational Services Provided By The Romanianmilitary Higher Education Institutions," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(18), pages 1-15.
  • Handle: RePEc:alu:journl:v:2:y:2016:i:18:p:15
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    Keywords

    consumer satisfaction; educational market; military higher education; marketing strategy;

    JEL classification:

    • I21 - Health, Education, and Welfare - - Education - - - Analysis of Education
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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