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Marketing problems of subject called Ethical hacking

Author

Listed:
  • Vincent Karovič

    (Comenius University in Bratislava, Bratislava, Slovak Republic)

  • Vincent Karovič

    (Comenius University in Bratislava, Bratislava, Slovak Republic)

  • Peter Veselý

    (Comenius University in Bratislava, Bratislava, Slovak Republic)

  • František Olšavský

    (Comenius University in Bratislava, Bratislava, Slovak Republic)

Abstract

Marketing problems of subject called ethical hacking, which is taught at the Faculty of Management at Comenius University in Bratislava are listed below. The starting point is to understand the timeline and potential of innovation of topics of ethical hacking in connection with the work of managers elucidated during this teaching subjects. Education of students progresses through the security system OpenStack virtualization environments in which students have the opportunity to test information operating systems including the so-called “Sandbox” without risk of interference damage to the school network. Marketing support of subject aims to increase the interest of relevant target groups of learners who, after completing university education will evaluate the lessons learned in practice, we communicate the usefulness of the object in the student’s Crucial is the choice of subjects Ethical Hacking. A critical factor in promoting the subject can be considered the strength of the spoken word marketing communication tools.

Suggested Citation

  • Vincent Karovič & Vincent Karovič & Peter Veselý & František Olšavský, 2016. "Marketing problems of subject called Ethical hacking," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 11(4), pages 32-37.
  • Handle: RePEc:cub:journm:v:11:y:2016:i:4:p:32-37
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    More about this item

    Keywords

    ethical hacking; marketing of subject; word of mouth; marketing communication;
    All these keywords.

    JEL classification:

    • I23 - Health, Education, and Welfare - - Education - - - Higher Education; Research Institutions
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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