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Alisveris Motivasyonunun Havaalanlarindaki Anlik Satin Alma Davranisi Uzerine Etkisi

Author

Listed:
  • Canan YILMAZ UZ

    (Dr. Oðr. Uyesi, Iskenderun Teknik Universitesi, canan.yilmazuz@iste.edu.tr,)

Abstract

Hayatin stresinden uzaklasmak isteyen tuketicilerin basvurdugu yollardan biri olan alisveris gunluk hayatta oldugu kadar stres ve heyecanin yogun olarak yasandigi havaalanlarinda da en popüler aktivitelerden biridir. Onceden planlanmamis olsa dahi tüketicileri anlýk satýn almalara yönelten çeþitli motivasyonlar bulunmaktadýr. Alýþveriþe dair hissedilen motivasyonun, zaman baskisi yasayan tuketicilerin anlik satin alim kararlari uzerinde bir etkisinin olup olmadiginin bilinmesi hem havaalani perakendecileri hem de tuketiciler icin onemlidir. Ayrica alisveris ilgilenim duzeyinin bu iliski uzerindeki etkisi de onem arz etmektedir. Bu çalismada, alýsveris motivasyonunun anlik satin alma uzerine etkisinin olup olmadigi ortaya cikarilmaya calisilarak, zaman baskisi ve alisveris ilgilenim duzeyinin bu etki uzerinde farklilik yaratýp yaratmadigi arastirilmaya calisilmýstir. Alisveris motivasyonunun anlik satin alma davranisi uzerinde etkisi oldugu tespit edilmistir. Ayrica, alýsveris motivasyonunun anlik satin alma davranisi uzerindeki etkisinin zaman baskisi ve alisveris ilgilenim duzeyine gore farklilik gosterdigi, calismanin ulasilan diger sonuclari arasindadir.

Suggested Citation

  • Canan YILMAZ UZ, 2022. "Alisveris Motivasyonunun Havaalanlarindaki Anlik Satin Alma Davranisi Uzerine Etkisi," Isletme ve Iktisat Calismalari Dergisi, Econjournals, vol. 10(1), pages 18-34.
    • Handle: RePEc:eco:journ4:2022-01-02
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    More about this item

    Keywords

    Anlik Satin Alma Davranisi; Alisveris Motivasyonu; Alýsveris Ilgilenimi; Zaman Baskisi;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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