Inferências acerca de uma eventual relação entre relações públicas e tecnologias de informação e comunicação
The idea for the present article came from a Thematic Categorical Analysis made to a set of nine interviews to Portuguese enterprises occurred between July and November 2007. The semi-directive interviews that where submitted to a content analysis aim to focus upon an eventual relationship between the public relations function and the information and communication technologies (ICT). This text mainly explores the codification process of ‘registration unities’ (made from cutting the transcript interviews) and the inferences resulting from that. This work is reduced to brief passages taken from one of the several investigation techniques used in a larger research which integrates a PhD thesis in sociology. In this thesis we try to discover if public relations effectiveness is better achieved, or not, by recurring to information and communication technologies in different scenarios from an infrastructural component to an organic design of the PR function or even to the tasks and policies performance & control.
|Date of creation:||Apr 2009|
|Date of revision:|
|Contact details of provider:|| Postal: 21 790 83 00 ext. 1218/1488|
Phone: 212948503 ext.10401
Web page: http://www.cics.nova.fcsh.unl.pt/
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:ieu:wpaper:16. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (António Brandão Moniz)
If references are entirely missing, you can add them using this form.