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Inferências acerca de uma eventual relação entre relações públicas e tecnologias de informação e comunicação


  • Sandra Pereira

    () (Escola Superior de Comunicação Social, Instituto Politécnico de Lisboa)


The idea for the present article came from a Thematic Categorical Analysis made to a set of nine interviews to Portuguese enterprises occurred between July and November 2007. The semi-directive interviews that where submitted to a content analysis aim to focus upon an eventual relationship between the public relations function and the information and communication technologies (ICT). This text mainly explores the codification process of ‘registration unities’ (made from cutting the transcript interviews) and the inferences resulting from that. This work is reduced to brief passages taken from one of the several investigation techniques used in a larger research which integrates a PhD thesis in sociology. In this thesis we try to discover if public relations effectiveness is better achieved, or not, by recurring to information and communication technologies in different scenarios from an infrastructural component to an organic design of the PR function or even to the tasks and policies performance & control.

Suggested Citation

  • Sandra Pereira, 2009. "Inferências acerca de uma eventual relação entre relações públicas e tecnologias de informação e comunicação," IET Working Papers Series 07/2009, Universidade Nova de Lisboa, IET/CICS.NOVA-Interdisciplinary Centre on Social Sciences, Faculty of Science and Technology.
  • Handle: RePEc:ieu:wpaper:16

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    More about this item


    Electronic Public Relations; ICT; Content Analysis;

    JEL classification:

    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O15 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Economic Development: Human Resources; Human Development; Income Distribution; Migration
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

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