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Emerging Risks In Bank Credit Activity In Terms Of Financial Banking Marketing

Author

Listed:
  • Emanuela Maria Avram

    (The Management Marketing Faculty, Romanian-American University from Bucharest)

  • Iulia Furdui

    (The Management Marketing Faculty, Romanian-American University from Bucharest)

  • Ioana Preda

    (The Management Marketing Faculty, Romanian-American University from Bucharest)

Abstract

"Whether you know it or not, we all practice marketing. The difference arises between those who do it by ear and those who turn it into a successful career”.1 The role of marketing in the financial-banking sphere resides in identifying and meeting the criteria of the most profitable market segments, determining and assessing present and future needs of these particular clients, establishing the activities’ objectives of development and prepare plans for their achievement, promote various products and services to accomplish the marketing forecast. The present paper aims at identifying the main risks arising in bank lending activity in terms of financial banking marketing, in order to find the best ways of addressing them.

Suggested Citation

  • Emanuela Maria Avram & Iulia Furdui & Ioana Preda, 2010. "Emerging Risks In Bank Credit Activity In Terms Of Financial Banking Marketing," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 3(38), pages 1-10, May.
    • Handle: RePEc:aio:aucsse:v:3:y:2010:i:10:p:310-319
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    File URL: http://feaa.ucv.ro/AUCSSE/0038v3-037.pdf
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    More about this item

    Keywords

    financial-banking marketing; credit risk; credit policy; financial risk.;
    All these keywords.

    JEL classification:

    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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