Professionalisierung des Preismanagements auf Business-to-Business-Märkten: Die Rolle der Marktorientierung und der Unternehmenskultur
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DOI: 10.1007/BF03372835
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Cited by:
- Krämer, Andreas & Schmutz, Iris, 2020. "Mythos Value-Based-Pricing - Der Versuch einer (wertfreien) Einordnung," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 37(2), pages 44-53.
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Keywords
M 10; M31;JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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