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Varianz- und kovarianzbasierte Strukturgleichungsmodelle — Ein Leitfaden zu deren Spezifikation, Schätzung und Beurteilung

Author

Listed:
  • Andreas Herrmann

    (Universität St. Gallen)

  • Frank Huber

    (Universität Mainz)

  • Frank Kressmann

    (Universität Mainz)

Abstract

Zusammenfassung Seit Mitte der 80er Jahre gewinnen Strukturgleichungsmodeile in der betriebswirtschaftlichen Forschung an Bedeutung. Jüngste Veröffentlichungen untermauern jedoch deren oftmals fälschliche Anwendung bzw. die Fehlkonzeption des überprüften Modells. Nicht zuletzt erschwert die etablierte, auf kovarianzbasierten Verfahren beruhende Software LISREL die häufig notwendige, jedoch unterlassene Einbindung formativ erfasster Modellkonstrukte. Das varianzbasierte Strukturgleichungsverfahren PLS (partial least squares) weist eine Vielzahl von günstigen Eigenschaften gegenüber kovarianzbasierten Verfahren auf, so auch die problemlose Einbindung formativ erhobener latenter Variablen. Das Hauptargument des Beitrags besteht deshalb darin, einen Leitfaden zur Modellkonzeption, Konstruktoperationalisierung und Auswahl des angemessenen Prüfverfahrens sowie entsprechender Prüfkriterien zu entwickeln, wobei insbesondere die Operationalisierung von nicht beobachtbaren Variablen mittels formativer Indikatoren eine detaillierte Erörterung erfährt.

Suggested Citation

  • Andreas Herrmann & Frank Huber & Frank Kressmann, 2006. "Varianz- und kovarianzbasierte Strukturgleichungsmodelle — Ein Leitfaden zu deren Spezifikation, Schätzung und Beurteilung," Schmalenbach Journal of Business Research, Springer, vol. 58(1), pages 34-66, February.
    • Handle: RePEc:spr:sjobre:v:58:y:2006:i:1:d:10.1007_bf03371643
    DOI: 10.1007/BF03371643
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    References listed on IDEAS

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    Cited by:

    1. Sönke Albers & Lutz Hildebrandt, 2006. "Methodische Probleme bei der Erfolgsfaktorenforschung — Messfehler, formative versus reflektive Indikatoren und die Wahl des Strukturgleichungs-Modells," Schmalenbach Journal of Business Research, Springer, vol. 58(1), pages 2-33, February.
    2. Christian Homburg, 2007. "Betriebswirtschaftslehre als Empirische Wissenschaft — Bestandsaufnahme und Empfehlungen," Schmalenbach Journal of Business Research, Springer, vol. 59(56), pages 27-60, January.
    3. Dirk Totzek & Sascha Alavi, 2010. "Professionalisierung des Preismanagements auf Business-to-Business-Märkten: Die Rolle der Marktorientierung und der Unternehmenskultur," Schmalenbach Journal of Business Research, Springer, vol. 62(5), pages 533-562, August.
    4. Wolfgang Fritz & Bettina Lorenz, 2010. "Beziehungen zwischen Konsumenten und Marken — Eine empirische Analyse verschiedener Beziehungstypen —," Schmalenbach Journal of Business Research, Springer, vol. 62(4), pages 366-393, June.
    5. Matthias H. J. Gouthier & Andreas Eggert & Felicitas Nogly, 2008. "Offshoring der Kundeninteraktion: Eine empirische Analyse der Wirkung der Sprachqualität am Beispiel von Call Centern," Schmalenbach Journal of Business Research, Springer, vol. 60(1), pages 48-70, February.

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    More about this item

    Keywords

    C10; M10; M30;
    All these keywords.

    JEL classification:

    • C10 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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