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How to Advance R&D, New Product Development, and New Business Development: Requirements That Should Be Taken into Consideration Towards These Ends

In: Creative Marketing For New Product And New Business Development

Author

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  • Akira Ishikawa

Abstract

The following sections are included:Considerations for Acquiring and Selecting Data from Sources of InformationPublished and unpublished informationDifficulties of acquiring data from sources of informationFour basic considerations for selecting information sourcesThe Relevance between Information Sources and Basic ResearchThe significan ce of the gene (technical features) mapCase examplesRelevance between Sources of Information and Applied ResearchMatching needs with seeds (synchronization)Thesaurization of keywordsTechnical relation analysisEffective R&D and Personnel Training ManagementEffective criteria for evaluating R&D projectsEffective evaluation organizations for projectsPersonnel training managementReferences

Suggested Citation

  • Akira Ishikawa, 2008. "How to Advance R&D, New Product Development, and New Business Development: Requirements That Should Be Taken into Consideration Towards These Ends," World Scientific Book Chapters, in: Akira Ishikawa & Atsushi Tsujimoto (ed.), Creative Marketing For New Product And New Business Development, chapter 5, pages 127-151, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789812772190_0005
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    More about this item

    Keywords

    New Product Development; New Business Development; Creative Marketing; Information Exploration; Information Retrieval; Information Search; Development Information;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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