Consumer Ethnocentrism: a Concept to Support the Increase the Economic Resilience of a Market
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More about this item
Keywords
consumer behavior; local products; ethnocentrism; CETSCALE; sociopsychological variables; socio-economic aggregate indicator.;All these keywords.
JEL classification:
- D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
- F63 - International Economics - - Economic Impacts of Globalization - - - Economic Development
- M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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