IDEAS home Printed from https://ideas.repec.org/a/hmm/journl/v2y2012i2p71-75.html
   My bibliography  Save this article

The Focus Of Companies On Clients A Major Trend In The Current Business Environment

Author

Listed:
  • SOCA, Diana

Abstract

Under the impact of economic dynamism, sharpening competition, globalization and computerization, the late twentieth century is characterized by moving from a transactional to a relational marketing in which companies focus on developing relationships with customers, increasing their level of satisfaction and ultimately gaining their loyalty.

Suggested Citation

  • SOCA, Diana, 2012. "The Focus Of Companies On Clients A Major Trend In The Current Business Environment," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(2), pages 71-75, June.
  • Handle: RePEc:hmm:journl:v:2:y:2012:i:2:p:71-75
    as

    Download full text from publisher

    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v1i1/6/9.pdf
    Download Restriction: no

    References listed on IDEAS

    as
    1. CATOIU Iacob & EDU Tudor & NEGRICEA Iliuta Costel, 2012. "The Identification Of The Marketing Approaches Used In The Romanian Banking Sector - A Marketing Research -," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 69-78.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    relational marketing; customer loyalty;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hmm:journl:v:2:y:2012:i:2:p:71-75. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Theodor Valentin Purcarea). General contact details of provider: http://holisticmarketingmanagement.ro .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.