The Focus Of Companies On Clients A Major Trend In The Current Business Environment
Under the impact of economic dynamism, sharpening competition, globalization and computerization, the late twentieth century is characterized by moving from a transactional to a relational marketing in which companies focus on developing relationships with customers, increasing their level of satisfaction and ultimately gaining their loyalty.
When requesting a correction, please mention this item's handle: RePEc:hmm:journl:v:2:y:2012:i:2:p:71-75. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Theodor Valentin Purcarea)
If references are entirely missing, you can add them using this form.