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The Strategic Determinants of Tardy Entry: Is Timeliness Next to Godliness?

Author

Listed:
  • Berchicci, L.
  • King, A.A.
  • Tucci, C.L.

Abstract

Previous research has considered extensively the causes and effects of market entry order and timing. It has neglected, however, the timeliness of such entry — the degree to which a firm delivered a new product on the date it had set for its release. In this article, we begin to fill the need for such research by evaluating some strategic explanations for why a firm might miss a scheduled entry date. We then test whether such “tardy entry” influences sales performance in the new market.

Suggested Citation

  • Berchicci, L. & King, A.A. & Tucci, C.L., 2008. "The Strategic Determinants of Tardy Entry: Is Timeliness Next to Godliness?," ERIM Report Series Research in Management ERS-2008-070-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    • Handle: RePEc:ems:eureri:13766
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    References listed on IDEAS

    as
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    More about this item

    Keywords

    disk drive industry; entry timing; managerial disfunction; new products; reputation;
    All these keywords.

    JEL classification:

    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

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