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Defining the range of rates to control the size of revenues

Author

Listed:
  • Efimova, D.

    (Department of Marketing of the Plekhanov Russian University of Economics)

Abstract

In the article different types of price elasticity and the features of their calculation are considered. Also the model of accounting price elasticity for a guide to future profits of the company is described.

Suggested Citation

  • Efimova, D., 2013. "Defining the range of rates to control the size of revenues," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
    • Handle: RePEc:mmb:journl:articl_v3_18_13
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    File URL: http://www.marketing-mba.ru/article/v3_13/efimova.pdf
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    Cited by:

    1. Roman Sidorchuk & Dariya Efimova & Irina Lopatinskaya & Venera Kaderova, 2015. "Parametric Approach to the Assessment of Service Quality Attributes of Municipal Passenger Transport in Moscow," Modern Applied Science, Canadian Center of Science and Education, vol. 9(4), pages 303-303, April.

    More about this item

    Keywords

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    JEL classification:

    • D4 - Microeconomics - - Market Structure, Pricing, and Design
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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