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Strategic Solutions for Combining of Marketing Mix Elements


  • Petar Bantchev


The necessity of development of decisions for combining of the marketing mix elements, and the principle relations between combined elements are analyzed. Models of optimal planning of the combining of the separate marketing mix elements are developed as on the conceptually, so on the specific analytical level. So a precision procedure is created for usage of the separate elements of the marketing as an instrument of the business management, which develops in the range of a planned marketing mix and within the frames of the specific marketing budget.

Suggested Citation

  • Petar Bantchev, 2007. "Strategic Solutions for Combining of Marketing Mix Elements," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 117-143.
  • Handle: RePEc:bas:econst:y:2007:i:3:p:117-143

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    JEL classification:

    • C52 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Model Evaluation, Validation, and Selection
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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