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Repeat Buying Behavior for Ornamental Plants: A Consumer Profile


  • Palma, Marco A.
  • Collart, Alba J.
  • Hall, Charles R.


The main objective of this research was to study what stimulates repeat buying behavior for ornamental plants by segmenting consumer demographics and other important variables in the purchasing decision for ornamental plants. Specifically, we looked at the number of transactions per month as a function of the purpose of the purchase. Consumer’s behavioral and socio-demographic characteristics that are more likely to influence the number of ornamental transactions were also identified.

Suggested Citation

  • Palma, Marco A. & Collart, Alba J. & Hall, Charles R., 2010. "Repeat Buying Behavior for Ornamental Plants: A Consumer Profile," 2010 Annual Meeting, February 6-9, 2010, Orlando, Florida 56332, Southern Agricultural Economics Association.
  • Handle: RePEc:ags:saea10:56332

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    References listed on IDEAS

    1. Gould, Brian W. & Cox, Thomas L. & Perali, Carlo Federico, 1990. "The Demand For Fluid Milk Products In The U.S.: A Demand Systems Approach," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 15(01), July.
    2. Palma, Marco A. & Ward, Ronald W., 2010. "Measuring Demand Factors Influencing Market Penetration and Buying Frequency for Flowers in the U.S," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 13(1).
    3. Carpio, Carlos E. & Wohlgenant, Michael K. & Safley, Charles D., 2008. "Relative Importance of Factors Affecting Customer’s Decisions to Buy Pick-Your-Own Versus Preharvested Fruit at North Carolina Farms," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 40(03), December.
    4. Tonsor, Glynn T. & Mintert, James R. & Schroeder, Ted C., 2010. "U.S. Meat Demand: Household Dynamics and Media Information Impacts," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 35(1), April.
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    More about this item


    Green Industry; flower demand; consumer preferences; Consumer/Household Economics; Marketing; M31; R22;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • R22 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Household Analysis - - - Other Demand


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