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Repeat Buying Behavior for Ornamental Plants: A Consumer Profile

Author

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  • Palma, Marco A.
  • Collart, Alba J.
  • Hall, Charles R.

Abstract

The main objective of this research was to study what stimulates repeat buying behavior for ornamental plants by segmenting consumer demographics and other important variables in the purchasing decision for ornamental plants. Specifically, we looked at the number of transactions per month as a function of the purpose of the purchase. Consumer’s behavioral and socio-demographic characteristics that are more likely to influence the number of ornamental transactions were also identified.

Suggested Citation

  • Palma, Marco A. & Collart, Alba J. & Hall, Charles R., 2010. "Repeat Buying Behavior for Ornamental Plants: A Consumer Profile," 2010 Annual Meeting, February 6-9, 2010, Orlando, Florida 56332, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saea10:56332
    DOI: 10.22004/ag.econ.56332
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    Cited by:

    1. Vardges Hovhannisyan & Hayk Khachatryan, 2017. "Ornamental Plants in the United States: An Econometric Analysis of a Household‐Level Demand System," Agribusiness, John Wiley & Sons, Ltd., vol. 33(2), pages 226-241, April.

    More about this item

    Keywords

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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • R22 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Household Analysis - - - Other Demand

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