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Measuring Demand Factors Influencing Market Penetration and Buying Frequency for Flowers in the U.S


  • Palma, Marco A.
  • Ward, Ronald W.


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Suggested Citation

  • Palma, Marco A. & Ward, Ronald W., 2010. "Measuring Demand Factors Influencing Market Penetration and Buying Frequency for Flowers in the U.S," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IFAMA), vol. 13(1).
  • Handle: RePEc:ags:ifaamr:93340

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    Cited by:

    1. Palma, Marco A. & Hall, Charles R. & Collart, Alba J., 2011. "Repeat Buying Behavior for Ornamental Plants: A Consumer Profile," Journal of Food Distribution Research, Food Distribution Research Society, vol. 42(2), July.
    2. Collart, Alba J. & Palma, Marco A. & Carpio, Carlos E., 2013. "Consumer Response to Point of Purchase Advertising for Local Brands," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 45(02), pages 229-242, May.
    3. Rodriguez, J. & Hernandez, J. & Quevedo, D., 2015. "Generation X and Generation Y. An approach of consumption values toward roses in the South of the State of Mexico," 2015 Conference, August 9-14, 2015, Milan, Italy 210968, International Association of Agricultural Economists.
    4. Steen, Marie, 2014. "Measuring Price–Quantity Relationships in the Dutch Flower Market," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 46(02), May.


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