IDEAS home Printed from https://ideas.repec.org/a/alu/journl/v2y2013i15p39.html
   My bibliography  Save this article

Green Purchase Intentions Of Romanian Consumers

Author

Listed:
  • Carmen Adina Pastiu

    (University 1Decembrie 1918 of Alba Iulia Romania)

Abstract

This study examines the green purchase intentions of Romanian consumers. Thepurpose of this paper is to identify major factors that affect Romanian consumers' greenpurchasing behaviour . Variables that influence purchasing decisions considered in the study are:Perceived Product Price, Perceived Product Quality, Organization‘s Green Image, EnvironmentalKnowledge. We conducted a quantitative research, a self administered questionnaire was preferredas a survey instrument. We made a study about of current situation regarding consumers‘ attitudeabout green purchase intentions. The study on a sample of 110 persons led to the identification ofkey factors influencing the GPI and the dividing population variables under investigation were age,gender and education. Research was conducted at ‘1 Decembrie 1918‘ University.

Suggested Citation

  • Carmen Adina Pastiu, 2013. "Green Purchase Intentions Of Romanian Consumers," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(15), pages 1-39.
  • Handle: RePEc:alu:journl:v:2:y:2013:i:15:p:39
    as

    Download full text from publisher

    File URL: http://oeconomica.uab.ro/upload/lucrari/1520132/39.pdf
    Download Restriction: no

    More about this item

    Keywords

    Green Purchase Intention; Perceived Product Price; Perceived Product Quality; Organization‘s Green Image;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:alu:journl:v:2:y:2013:i:15:p:39. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dan-Constantin Danuletiu). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.