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Online Food Ordering and Delivery Applications: An Empirical Study of the Factors Affecting Intention to Reuse

In: Transcending Borders in Tourism Through Innovation and Cultural Heritage

Author

Listed:
  • Evangelia Ganou

    (International Hellenic University)

  • George Karavasilis

    (International Hellenic University)

  • Vasiliki Vrana

    (International Hellenic University)

  • Evangelos Kehris

    (International Hellenic University)

Abstract

Food ordering and delivery platforms/applications is an emerging technology, widely adopted by customers, especially under COVID-19 pandemic conditions. The study aims at investigating the factors that influence users’ intention to reuse platforms/applications. For the purpose of the study, a multiple linear regression model was developed and tested. Data was collected through an online survey and analyzed using SPSS 26. The model for first time integrates variables that access both quality of platform/application and quality of services. The quality of platform/application is the most significant success factor. It seems that consumers have already been convinced about the benefits of using these platforms/applications and the quality of platform/application is their main concern. Platform and application designers should emphasize and enhance the quality of the platform/application in order to gain competitive advantage.

Suggested Citation

  • Evangelia Ganou & George Karavasilis & Vasiliki Vrana & Evangelos Kehris, 2022. "Online Food Ordering and Delivery Applications: An Empirical Study of the Factors Affecting Intention to Reuse," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Andreea Claudia Şerban (ed.), Transcending Borders in Tourism Through Innovation and Cultural Heritage, pages 961-975, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-92491-1_57
    DOI: 10.1007/978-3-030-92491-1_57
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    More about this item

    Keywords

    Online food delivery platforms/applications; Intention to reuse; Quality of application; Quality of services; Greece;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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