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Traditional and Current Aspects Regarding Fairs and Exhibitions Organized by Constanta Chamber of Commerce

Author

Listed:
  • Ion Danut Juganaru

    („Ovidius”University of Constanta, Faculty of Economics)

  • Mariana Juganaru

    („Ovidius”University of Constanta, Faculty of Economics)

Abstract

Sometimes, in marketing theory and practice it is used the generic phrase "manifestations or exhibition events", which actually refers to fairs, exhibitions, economic and/or business conventions, currently appreciated as being the most effective marketing tools. We are witnessing the enhacement of the interest of companies or organizations to participate in exhibition events (as exhibitors and/or visitors) due to the benefits that can be obtained as a result of their participation. In a significant extent, the success of an exhibition event depends on the activity of the organizer. The Chambers of Commerce are institutions which, still since their establishment, set themselves to be involved in organizing fairs, due to the role played by them in supporting and stimulating the entire economic activity, locally, nationally, and internationally. In this work, we propose to present significant aspects of the history of fairs, presenting a case study on the activity of Constanta Chamber of Commerce.

Suggested Citation

  • Ion Danut Juganaru & Mariana Juganaru, 2016. "Traditional and Current Aspects Regarding Fairs and Exhibitions Organized by Constanta Chamber of Commerce," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 325-330, July.
    • Handle: RePEc:ovi:oviste:v:xvi:y:2016:i:1:p:325-330
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    More about this item

    Keywords

    fairs and exhibitions; marketing tools; chambers of commerce;
    All these keywords.

    JEL classification:

    • L31 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Nonprofit Institutions; NGOs; Social Entrepreneurship
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O43 - Economic Development, Innovation, Technological Change, and Growth - - Economic Growth and Aggregate Productivity - - - Institutions and Growth
    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes
    • Z10 - Other Special Topics - - Cultural Economics - - - General

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