IDEAS home Printed from https://ideas.repec.org/a/blg/reveco/v75y2023i3p42-46.html

Employees' Satisfaction - The Key To A Succesful Internal Marketing Strategy

Author

Listed:
  • FUCIU Mircea

    (Lucian Blaga University of Sibiu)

Abstract

Internal marketing is one of the most important aspects that the company should consider in order to become more efficient and effective in dealing with the business environment. The current paper aims to underline the importance of the employees' satisfaction at the job site in the context of developing a successful internal marketing strategy. The paper presents in a literature review style, the concepts of consumer satisfaction, trust, employee satisfaction as well as pointing out the main activities that are needed to be understood by the companies and at the same time implemented in order to achieve success.

Suggested Citation

  • FUCIU Mircea, 2023. "Employees' Satisfaction - The Key To A Succesful Internal Marketing Strategy," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 75(3), pages 42-46, October.
    • Handle: RePEc:blg:reveco:v:75:y:2023:i:3:p:42-46
    DOI: 10.56043/reveco-2023-0025
    as

    Download full text from publisher

    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/75304fuciu.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.56043/reveco-2023-0025?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Alex Edmans & Darcy Pu & Chendi Zhang & Lucius Li, 2024. "Employee Satisfaction, Labor Market Flexibility, and Stock Returns Around the World," Management Science, INFORMS, vol. 70(7), pages 4357-4380, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kamini Gupta & Donal Crilly & Thomas Greckhamer, 2020. "Stakeholder engagement strategies, national institutions, and firm performance: A configurational perspective," Strategic Management Journal, Wiley Blackwell, vol. 41(10), pages 1869-1900, October.
    2. Ylinen, Mika & Ranta, Mikko, 2025. "Predicting corporate innovation using machine learning and social media data," Technovation, Elsevier, vol. 148(C).
    3. M. Marinoni A. & Марко Маринони А., 2016. "СОВЕТ ЗАКОНОДАТЕЛЬНО НАЗНАЧАЕМЫХ АУДИТОРОВ - ЭТО ОРГАН, ПРИСПОСАБЛИВАЮЩИЙСЯ К СПЕЦИФИЧЕСКИМ ОСОБЕННОСТЯМ ИТАЛИИ, ИЛИ МОДЕЛЬ ЗАЩИТЫ В ТРАДИЦИОННОЙ СИСТЕМЕ КОРПОРАТИВНОГО УПРАВЛЕНИЯ? // Is the Board of Statutory Auditors an Italian Parasitic Body or a ," Учет. Анализ. Аудит // Accounting. Analysis. Auditing, ФГОБУВО "Финансовый университет при Правительстве Российской Федерации" // Financial University under The Government of Russian Federation, issue 6, pages 93-101.
    4. ASHRAF TAG-ELDEEN & ISLAM SALEM & Engelbert Falafel, 2017. "The Influence of Physical Work Environment on Hotel Back-of-the House Employees’ Satisfaction and Productivity: A Case Study on Hilton Hotels," Tourism Research Institute, Journal of Tourism Research, vol. 18(1), pages 44-65, November.
    5. Chen, Jie & Leung, Woon Sau & Evans, Kevin P., 2016. "Are employee-friendly workplaces conducive to innovation?," Journal of Corporate Finance, Elsevier, vol. 40(C), pages 61-79.
    6. Stentella Lopes, F.S., 2015. "Bank performance and corporate culture," Other publications TiSEM d1dd88b2-5eb0-4aa7-be18-9, Tilburg University, School of Economics and Management.
    7. Zuo, Jingjing & Han, Lu & Wang, Wei, 2025. "Who is compressing the “dividends” of employees? Research on the impact of population aging on employee treatment," Emerging Markets Review, Elsevier, vol. 69(C).
    8. Boubaker, Sabri & Chourou, Lamia & Haddar, Marwa & Hamza, Taher, 2019. "Does employee welfare affect corporate debt maturity?," European Management Journal, Elsevier, vol. 37(5), pages 674-686.
    9. Jun Xie & Kenichi Yoshida & Shuning Chen & Alexander Ryota Keeley & Hidemichi Fujii & Shunsuke Managi, 2026. "Inclusive Wealth and ESG Practices: Financial Impacts in a Global Context," Asian Economic Policy Review, Japan Center for Economic Research, vol. 21(1), pages 24-38, January.
    10. Farhadi, Reza & Nanda, Vikram, 2021. "What do employees know? Quality perception and ‘over-satisfaction’ in firms going public," Journal of Corporate Finance, Elsevier, vol. 66(C).
    11. Cameron Truong & Thu Ha Nguyen & Thanh Huynh, 2021. "Customer satisfaction and the cost of capital," Review of Accounting Studies, Springer, vol. 26(1), pages 293-342, March.
    12. Bannier, Christina E. & Bofinger, Yannik & Rock, Björn, 2022. "Corporate social responsibility and credit risk," Finance Research Letters, Elsevier, vol. 44(C).
    13. Jan-Emmanuel De Neve & Christian Krekel & George Ward, 2019. "Employee wellbeing, productivity and firm performance," CEP Discussion Papers dp1605, Centre for Economic Performance, LSE.
    14. Srikanth Potharla & Surya Kumari Turubilli & Mylavaram Chandra Shekar, 2024. "The Social Pillar of ESG: Exploring the Link Between Social Sustainability and Stock Price Synchronicity," Indian Journal of Corporate Governance, , vol. 17(1), pages 130-152, June.
    15. Kartick Gupta & Chandrasekhar Krishnamurti, 2020. "Do Countries Matter More in Determining the Relationship Between Employee Welfare and Financial Performance?," International Review of Finance, International Review of Finance Ltd., vol. 20(2), pages 415-450, June.
    16. Alves, Rómulo & Krüger, Philipp & van Dijk, Mathijs, 2025. "Drawing up the bill: Are ESG ratings related to stock returns around the world?," Journal of Corporate Finance, Elsevier, vol. 93(C).
    17. Shima Amini & Sofia Johan & Eilnaz Kashefi Pour & Abdulkadir Mohamed, 2023. "Employee Welfare, Social Capital, and IPO Firm Survival," Entrepreneurship Theory and Practice, , vol. 47(6), pages 2174-2204, November.
    18. Liang, H. & Renneboog, Luc & Vansteenkiste, Cara, 2017. "Corporate Employee-Engagement and Merger Outcomes," Other publications TiSEM ab3f7a1d-a202-48b7-9c75-1, Tilburg University, School of Economics and Management.
    19. Kiyoung Chang & Ying Li & Hyeongsop Shim, 2022. "Corporate social responsibility and credit rating around the world: The role of societal trust," The Financial Review, Eastern Finance Association, vol. 57(4), pages 863-891, November.
    20. Baas, Timo & Belke, Ansgar, 2017. "Oil price shocks, monetary policy and current account imbalances within a currency union," CEPS Papers 13334, Centre for European Policy Studies.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O15 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Economic Development: Human Resources; Human Development; Income Distribution; Migration

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:blg:reveco:v:75:y:2023:i:3:p:42-46. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Eduard Alexandru Stoica (email available below). General contact details of provider: https://edirc.repec.org/data/feulbro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.