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Consumers Towards Sustainable Food Consumption

Author

Listed:
  • Maciejewski Grzegorz

    (University of Economics, Katowice, Faculty of Economics, Department of Market and Consumption, Poland, ul. 1-go Maja 50, 40-287Katowice)

Abstract

The progressive and unprecedented growth of the Earth’s population and the shrinking of the planet’s natural resources make it necessary to look at contemporary consumption from the point of sustainable development goals. The purpose of the paper is to characterise consumers’ attitude towards the idea of sustainable food consumption, which manifests itself in declared undertaking of sustainable behaviours both on the market and in households. The research employed the exploratory survey technique (direct survey) on a sample of 900 consumers from Poland and Slovakia. The most common declared sustainable behaviours include: avoiding overconsumption, monitoring healthy eating, as well as sorting and recycling of waste. On the other hand, the customers of both countries should be more strongly encouraged to reduce the consumption of water, electricity and natural gas when preparing meals. Less than half of all respondents declared such behaviour.

Suggested Citation

  • Maciejewski Grzegorz, 2020. "Consumers Towards Sustainable Food Consumption," Marketing of Scientific and Research Organizations, Sciendo, vol. 36(2), pages 19-30, June.
    • Handle: RePEc:vrs:mosaro:v:36:y:2020:i:2:p:19-30:n:2
    DOI: 10.2478/minib-2020-0014
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    References listed on IDEAS

    as
    1. Lutz, Christoph & Newlands, Gemma, 2018. "Consumer segmentation within the sharing economy: The case of Airbnb," Journal of Business Research, Elsevier, vol. 88(C), pages 187-196.
    2. Grzegorz Maciejewski & Sylwia Mokrysz & Łukasz Wróblewski, 2019. "Segmentation of Coffee Consumers Using Sustainable Values: Cluster Analysis on the Polish Coffee Market," Sustainability, MDPI, vol. 11(3), pages 1-20, January.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    consumer behaviour; sustainable consumption; food market; marketing; Poland; Slovakia;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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