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The Effect of Market Orientation, Learning Orientation and Innovativeness on Firm Performance: A Research from Turkish Logistics Sector


  • Engin Deniz Eris

    () (Dokuz Eylul University, Izmir Multidisciplinary School, Izmir, Turkey)

  • Omur Neczan Timurcanday Ozmen

    () (Dokuz Eylul University, Faculty of Business, Izmir, Turkey)


As it is emphasized in marketing, management, and strategic management literature, "market orientation", "learning orientation", and "innovativeness" are regarded together as having a significant impact on a firm’s performance. The objective of this study is to find out the interrelationships of these variables and their impact on performance in the Turkish logistics sector by using Structural Equation Modeling. The research findings revealed that the firms in the logistics sector in Turkey are market oriented, learning oriented, and innovative and that all variables are effective on performance enhancement.

Suggested Citation

  • Engin Deniz Eris & Omur Neczan Timurcanday Ozmen, 2012. "The Effect of Market Orientation, Learning Orientation and Innovativeness on Firm Performance: A Research from Turkish Logistics Sector," International Journal of Business and Economic Sciences Applied Research (IJBESAR), Eastern Macedonia and Thrace Institute of Technology (EMATTECH), Kavala, Greece, vol. 5(1), pages 77-108, April.
  • Handle: RePEc:tei:journl:v:5:y:2012:i:1:p:77-108

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    References listed on IDEAS

    1. Yilmaz, Cengiz & Alpkan, Lutfihak & Ergun, Ercan, 2005. "Cultural determinants of customer- and learning-oriented value systems and their joint effects on firm performance," Journal of Business Research, Elsevier, vol. 58(10), pages 1340-1352, October.
    2. Giulio Cainelli & Rinaldo Evangelista & Maria Savona, 2006. "Innovation and economic performance in services: a firm-level analysis," Cambridge Journal of Economics, Oxford University Press, vol. 30(3), pages 435-458, May.
    3. Atuahene-Gima, Kwaku, 1996. "Market orientation and innovation," Journal of Business Research, Elsevier, vol. 35(2), pages 93-103, February.
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    Cited by:

    1. Halilu Bello Rogo & Halilu Bello Rogo & Mohd Noor Mohd. Shariff & Muhammad Haroon Hafeez, 2017. "Moderating Effect of Access to Finance on the Relationship between Total Quality Management, Market Orientation and Small and Medium Enterprises Performance: A Proposed Framework," International Review of Management and Marketing, Econjournals, vol. 7(1), pages 119-127.

    More about this item


    Market Orientation; Learning Orientation; Innovativeness; Performance; Logistics;

    JEL classification:

    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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