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The Role Of Culture In U.S. Regarding Consumer Behavior

Author

Listed:
  • Daniela Adriana Bălan, Ph. D

    (The Faculty of Accountancy and Finance,Rm.Vâlcea)

  • Lect. Loredana Popescu, Ph. D Student

    (The Faculty of Accountancy and Finance,Rm.Vâlcea)

Abstract

In our research, we are trying to reveal the importance of culture in the United States, regarding consumer behavior, viewed in terms of visible contradictions, as well as its role in spreading ideas and goods coming from another country. We have also completed an analysis on one of the most important key players in the worldwide marketplace of our time: Wal-Mart, America’s largest and most controversial company. This is a study about how culture in the U.S as a conglomerate of different cultures influences the consumer behavior in a society of changes, in a society of economic globalization.

Suggested Citation

  • Daniela Adriana Bălan, Ph. D & Lect. Loredana Popescu, Ph. D Student, 2010. "The Role Of Culture In U.S. Regarding Consumer Behavior," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 3(38), pages 1-12, May.
  • Handle: RePEc:aio:aucsse:v:3:y:2010:i:12:p:332-342
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    File URL: http://feaa.ucv.ro/AUCSSE/0038v3-039.pdf
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    More about this item

    Keywords

    consumer; behavior; cultural; diffusion; influences; globalization.;

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M59 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Other

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