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Privacy Concerns And Online Purchasing Behaviour: Towards An Integrated Model /

Author

Listed:
  • Fortes, Nuno

    (Instituto Politécnico de Coimbra (Portugal))

  • Rita, Paulo

    (Instituto Universitário de Lisboa (Portugal))

Abstract

This study aims to analyze how privacy concerns about the Internet have an impact on the consumer’s intention to make online purchases. A research model was developed establishing that this impact takes place via the connection of privacy concerns with the theories of trust and risk, the theory of planned behaviour and the technology acceptance model. The empirical study was based on an online survey that collected data from 900 individuals. The results confirmed the acceptance of all proposed hypotheses and the overall validation of the research model. Implications and further research suggestions are presented. / 0

Suggested Citation

  • Fortes, Nuno & Rita, Paulo, 2016. "Privacy Concerns And Online Purchasing Behaviour: Towards An Integrated Model /," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 22(3), pages 167-176.
    • Handle: RePEc:idi:jermbe:v:22:y:2016:i:3:p:167-176
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    Citations

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    Cited by:

    1. João Coelho Soares & Ricardo Limongi & João Henriques De Sousa Júnior & Weverson Soares Santos & Michele Raasch & Lenoir Hoeckesfeld, 2023. "Assessing the effects of COVID-19-related risk on online shopping behavior," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(1), pages 82-94, March.
    2. Wang, Xueqin & Wong, Yiik Diew & Chen, Tianyi & Yuen, Kum Fai, 2022. "An investigation of technology-dependent shopping in the pandemic era: Integrating response efficacy and identity expressiveness into theory of planned behaviour," Journal of Business Research, Elsevier, vol. 142(C), pages 1053-1067.
    3. Farid Huseynov & Sevgi Özkan Yıldırım, 2019. "Online Consumer Typologies and Their Shopping Behaviors in B2C E-Commerce Platforms," SAGE Open, , vol. 9(2), pages 21582440198, May.
    4. Jordan Gašper & Leskovar Robert & Marič Miha, 2018. "Impact of Fear of Identity Theft and Perceived Risk on Online Purchase Intention," Organizacija, Sciendo, vol. 51(2), pages 146-155, May.
    5. Prateep Puengwattanapong & Adisorn Leelasantitham, 2022. "A Holistic Perspective Model of Plenary Online Consumer Behaviors for Sustainable Guidelines of the Electronic Business Platforms," Sustainability, MDPI, vol. 14(10), pages 1-38, May.
    6. Thongmak, Mathupayas, 2022. "Protecting privacy in Pokémon Go: A multigroup analysis," Technology in Society, Elsevier, vol. 70(C).
    7. Wischaya Silanoi & Phaninee Naruetharadhol & Khwanjira Ponsree, 2023. "The Confidence of and Concern about Using Mobile Banking among Generation Z: A Case of the Post COVID-19 Situation in Thailand," Social Sciences, MDPI, vol. 12(4), pages 1-20, March.
    8. Dabbous, Amal & Tarhini, Abbas, 2019. "Assessing the impact of knowledge and perceived economic benefits on sustainable consumption through the sharing economy: A sociotechnical approach," Technological Forecasting and Social Change, Elsevier, vol. 149(C).
    9. Muhammad Ridhwan Ab. Aziz, 2022. "The Interconnection between Level of Income and Tendency of Malaysian Community towards Adoption of Islamic Digital Banking ," GATR Journals jfbr198, Global Academy of Training and Research (GATR) Enterprise.

    More about this item

    Keywords

    Privacy concerns; E-commerce; Online purchasing behaviour; 0;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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