IDEAS home Printed from https://ideas.repec.org/a/and/journl/v11y2011i2p43-68.html
   My bibliography  Save this article

2008 Global Economic Crisis And The Construction Sector: A Field Research From Marketing Perspective

Author

Listed:
  • Erkan Ozdemir
  • Serkan Kilic

    () (Uludag University
    Uludag University)

Abstract

Global economic crisis which had emerged in USA mortgage market in the fall of 2008, rapidly spread to the real sector and other countriesÕ economies in the world. The construction and the housing sectors have an important place in the emergence and expansion of the global economic crisis. This study aims to put forward that how businesses in the construction sector and their marketing efforts are affected by 2008 global economic crisis from executivesÕ perspective. At this purpose, the results of the field research show that marketing efforts of businesses in the construction sector which have an important place in Turkey economy are significantly affected by global economic crisis in generally. The results of the Chi-Square analysis present that there are some differences among businessesÕ marketing efforts according to businessesÕ scale, the level of scope and the markets during global economic crisis in the construction sector. It was also found that global economic crisis adversely affects the employment in the field of marketing, budget allocated to marketing, marketing expenditures, and generally businessesÕ marketing performance.

Suggested Citation

  • Erkan Ozdemir & Serkan Kilic, 2011. "2008 Global Economic Crisis And The Construction Sector: A Field Research From Marketing Perspective," Anadolu University Journal of Social Sciences, Anadolu University, vol. 11(2), pages 43-68, May.
  • Handle: RePEc:and:journl:v:11:y:2011:i:2:p:43-68
    as

    Download full text from publisher

    File URL: http://www.anadolu.edu.tr/arastirma/hakemli_dergiler/sosyal_bilimler/pdf/2011_2/2011_02_04.pdf
    Download Restriction: no

    More about this item

    Keywords

    Global economic crises; marketing; construction sector; field research.;

    JEL classification:

    • G01 - Financial Economics - - General - - - Financial Crises
    • L74 - Industrial Organization - - Industry Studies: Primary Products and Construction - - - Construction
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:and:journl:v:11:y:2011:i:2:p:43-68. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Social Sciences Institute). General contact details of provider: http://edirc.repec.org/data/iianatr.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.