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Entre permanence et (r)évolution : les finalités sociétales de la recherche française en marketing

Author

Listed:
  • Béatrice Parguel

    () (DRM - Dauphine Recherches en Management - Université Paris-Dauphine - CNRS - Centre National de la Recherche Scientifique)

  • Audrey Bonnemaizon

    () (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Elisa Monnot

    () (THEMA - Théorie économique, modélisation et applications - UCP - Université de Cergy Pontoise - Université Paris-Seine - CNRS - Centre National de la Recherche Scientifique)

  • Fabrice Larceneux

    (DRM - Dauphine Recherches en Management - Université Paris-Dauphine - CNRS - Centre National de la Recherche Scientifique)

  • Fanny Reniou

    () (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Florence Benoît-Moreau

    (DRM - Dauphine Recherches en Management - Université Paris-Dauphine - CNRS - Centre National de la Recherche Scientifique)

Abstract

Cet article explore les finalités poursuivies par la recherche française en marketing. Une analyse scientométrique des communications de cinq Congrès de l'AFM révèle la permanence d'un puissant paradigme managérial et le développement récent de travaux plus sociétaux. Ces résultats sont discutés dans une perspective historique et critique.

Suggested Citation

  • Béatrice Parguel & Audrey Bonnemaizon & Elisa Monnot & Fabrice Larceneux & Fanny Reniou & Florence Benoît-Moreau, 2012. "Entre permanence et (r)évolution : les finalités sociétales de la recherche française en marketing," Post-Print halshs-00755751, HAL.
    • Handle: RePEc:hal:journl:halshs-00755751
    Note: View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-00755751
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