The Marketing Philosophy and Challenges for the New Millennium
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Keywordsmarketing; marketing orientations; philosophy; millennium challenges; Starbucks; Coffee Inn; the USA; Lithuania;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- O51 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - U.S.; Canada
- O52 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Europe
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