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The Marketing Philosophy and Challenges for the New Millennium


  • Dainora GRUNDEY

    () (Kaunas Faculty of Humanities, Vilnius University, Lithuania)


The world has changed a lot during this millennium and it still keeps changing. For this reason it sounds logical, that together with these changes marketing faces a lot of challenges which need to be overcome. That is why the second purpose of this paper is to define the challenges for marketing in the new millennium. Both theoretical considerations will be applied to the selected practical cases from international and Lithuanian markets.

Suggested Citation

  • Dainora GRUNDEY, 2010. "The Marketing Philosophy and Challenges for the New Millennium," Scientific Bulletin - Economic Sciences, University of Pitesti, issue 9, pages 169-180.
  • Handle: RePEc:pts:journl:y:2010:i:1:p:169-180

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    More about this item


    marketing; marketing orientations; philosophy; millennium challenges; Starbucks; Coffee Inn; the USA; Lithuania;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O51 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - U.S.; Canada
    • O52 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Europe


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