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  • Iulia Iuga

    (1 Decembrie 1918 University of Alba Iulia)

  • Ruxandra Radoviciu

    (1 Decembrie 1918 University of Alba Iulia)


Recent changes in the market caused by economic crisis affected the Small and MediumEnterprises. The study helps Transilvania Bank to see the place on the market and the image among Smalland Medium Enterprises. Following the predictions made by the small and medium enterprises the bank hasthe possibility to develop the products and services offered.

Suggested Citation

  • Iulia Iuga & Ruxandra Radoviciu, 2010. "STUDY REGARDING THE POSITIONING OF TRANSILVANIA BANK IN THE RANK SMEs FROM ALBA IULIA," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(12), pages 1-27.
  • Handle: RePEc:alu:journl:v:2:y:2010:i:12:p:27

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    References listed on IDEAS

    1. Pousttchi, Key & Wiedemann, Dietmar Georg, 2006. "A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research," MPRA Paper 2925, University Library of Munich, Germany.
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    More about this item


    bank; small and medium business; market;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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