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STUDY REGARDING THE POSITIONING OF TRANSILVANIA BANK IN THE RANK SMEs FROM ALBA IULIA

Author

Listed:
  • Iulia Iuga

    (1 Decembrie 1918 University of Alba Iulia)

  • Ruxandra Radoviciu

    (1 Decembrie 1918 University of Alba Iulia)

Abstract

Recent changes in the market caused by economic crisis affected the Small and MediumEnterprises. The study helps Transilvania Bank to see the place on the market and the image among Smalland Medium Enterprises. Following the predictions made by the small and medium enterprises the bank hasthe possibility to develop the products and services offered.

Suggested Citation

  • Iulia Iuga & Ruxandra Radoviciu, 2010. "STUDY REGARDING THE POSITIONING OF TRANSILVANIA BANK IN THE RANK SMEs FROM ALBA IULIA," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(12), pages 1-27.
  • Handle: RePEc:alu:journl:v:2:y:2010:i:12:p:27
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    More about this item

    Keywords

    bank; small and medium business; market;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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