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The importance planning of public relations in tourist organizations’ communication

Author

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  • IORDACHE Maria Carmen

    () (Constantin Brâncoveanu University, Pitesti, Romania)

Abstract

Accomplishing efficient communication on tourist markets means efficiently developing and operating a communication system, that is designing and implementing an adequate structure of communication activities. Tourist organizations must have a communication strategy according to communication activities’ target, global objectives pursued, communication targets aimed, communication media used and contents of transmitted messages and, last but not least, resources allocated to implement communicational procedures. In order to attract consumers on a highly competitive market, there are several management-marketing instruments of which some are public relations whose role is to create a positive image of a tourist organization and, implicitly, of its products and services.

Suggested Citation

  • IORDACHE Maria Carmen, 2009. "The importance planning of public relations in tourist organizations’ communication," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(2), pages 239-248, December.
  • Handle: RePEc:rom:econmn:v:12:y:2009:i:2:p:239-248
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    More about this item

    Keywords

    communication of tourism; public-relations; planning PR;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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