IDEAS home Printed from https://ideas.repec.org/a/amf/ijpmfa/v1y2013i1p44-62.html
   My bibliography  Save this article

Rural marketing to the aid of local development. Case study - Jilava commune, Ilfov county, Romania

Author

Listed:
  • Ph.D. Dragos Dinca
  • Ph.D. Catalin Dumitrica

Abstract

Rural marketing is an indispensible element within the strategies for the economic development of villages and comunes, contributing to the establishing of the strategy overview. Marketing helps villages and comunes fulfill several objectives, such as the attracting of new national or international companies, the consolidation of the industrial infrastructure, tourism development, the diversification and improvement of the transport and health services. The paper at hand presents the modality through which the instruments of public rural marketing influence local economic development, through their impact on the development strategies elaborated by the local communities.

Suggested Citation

  • Ph.D. Dragos Dinca & Ph.D. Catalin Dumitrica, 2013. "Rural marketing to the aid of local development. Case study - Jilava commune, Ilfov county, Romania," International Journal for Public Management and Politic Development, Fundatia Amfiteatru, vol. 1(1), pages 44-62, May.
    • Handle: RePEc:amf:ijpmfa:v:1:y:2013:i:1:p:44-62
    as

    Download full text from publisher

    File URL: http://repec.turismulresponsabil.ro/RePEc/ijpmarchive/2013-1/2013-1-1-44-62.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    rural marketing; strategy; identity and image; local development; vision;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • H70 - Public Economics - - State and Local Government; Intergovernmental Relations - - - General
    • H83 - Public Economics - - Miscellaneous Issues - - - Public Administration
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:amf:ijpmfa:v:1:y:2013:i:1:p:44-62. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Raluca Eftimie (email available below). General contact details of provider: http://fundatia-amfiteatru.ro .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.