IDEAS home Printed from https://ideas.repec.org/a/bas/econth/y2001i3p59-76.html
   My bibliography  Save this article

Political Marketing: Nature and Characteristics

Author

Listed:
  • Georgi Manolov

Abstract

Discussed are basic theoretical problems of the political marketing which are connected with its substance, definition and general characteristics. In order to clarify them, a theoretical revision of part of the existing definitions of this marketing is made. They give us ground for a critical reinterpretation of its subject. Given is also an individual point of view (definition) for the political marketing in the wide and narrow sense. Special place is given to its principles, methods and functioning as an inseparable element of the theoretical and methodological tools of this interdisciplinary science. The article makes difference between the concepts “political marketing” and “political market” (in four basic points), and on this basis the most important characteristics of the political marketing are formulated. In this sense a conclusion is confirmed that political marketing can not be viewed and understood only as organization and conducting election campaigns. The article includes also some other principal points from a methodological nature such as for example: the difference between political marketing and political communication, differentiation between the different categories of the political marketing, etc. which are contemplated and analyzed in a critical aspect.

Suggested Citation

  • Georgi Manolov, 2001. "Political Marketing: Nature and Characteristics," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 59-76.
  • Handle: RePEc:bas:econth:y:2001:i:3:p:59-76
    as

    Download full text from publisher

    File URL: http://www.ceeol.com/aspx/issuedetails.aspx?issueid=3d18f4cf-0a5d-434f-87ac-0432232da47c&articleid=09765844-2216-4459-96b4-1e2078a9c5ae#a09765844-2216-4459-96b4-1e2078a9c5ae
    Download Restriction: Fee access

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Bray, Margaret, 1982. "Learning, estimation, and the stability of rational expectations," Journal of Economic Theory, Elsevier, vol. 26(2), pages 318-339, April.
    2. Sims, Christopher A, 1980. "Macroeconomics and Reality," Econometrica, Econometric Society, vol. 48(1), pages 1-48, January.
    3. Frydman, Roman, 1982. "Towards an Understanding of Market Processes: Individual Expectations, Learning, and Convergence to Rational Expectations Equilibrium," American Economic Review, American Economic Association, vol. 72(4), pages 652-668, September.
    4. Sims, Christopher A, 1972. "Money, Income, and Causality," American Economic Review, American Economic Association, vol. 62(4), pages 540-552, September.
    5. Bray, Margaret M & Savin, Nathan E, 1986. "Rational Expectations Equilibria, Learning, and Model Specification," Econometrica, Econometric Society, vol. 54(5), pages 1129-1160, September.
    Full references (including those not matched with items on IDEAS)

    More about this item

    JEL classification:

    • A12 - General Economics and Teaching - - General Economics - - - Relation of Economics to Other Disciplines
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bas:econth:y:2001:i:3:p:59-76. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Diana Dimitrova). General contact details of provider: http://edirc.repec.org/data/ikbasbg.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.